Sr National Account Manager - E-Commerce (Amazon)

Amazon E-Commerce Sales Manager

Under the direction of E-Commerce and Sales leadership, the incumbent will lead the marketing and operational efforts that drive sales revenue on Amazon.com in North America. The incumbent is also responsible for the planning and execution of marketing strategy and campaigns that capture and nurture leads targeting new and existing customers, and ultimately drive sales to the Orbit and B-hyve brands. These programs will be executed in partnership with agency relationships to accelerate our Ecommerce growth initiatives.

Essential Job Functions:

• Responsible for achieving Orbit's North American Ecommerce sales and revenue performance targets including:
• Revenue
• Conversion Rate
• Product Merchandizing
• Gross Profit Margin
• Inventory Planning
• EBIT
• Leads projects and initiatives related to product mix, e-commerce, and shopping experience
• Oversees the end-to-end creation and execution of Amazon Advertising campaign creation, developing the strategy, content and overseeing the execution of all campaigns and assets
• Monitors, analyzes and reports campaign performance
• Evaluates and maintains company marketing strategy to include brand definition and in order to make recommendations for improvements
• Develops, updates, and implements quarterly strategic marketing plan with supporting budget
• Develops, updates, and implements quarterly strategic promotional plan with supporting budget

Knowledge, Skills, and Abilities:

• Strong depth of knowledge in the discipline of online commerce, from discoverability to shopping experience to repurchase strategies and customer retention
• Proficient in understanding the online attribution model to track customer shopping relationship
• Expert in Amazon Vendor Central and proficient in supporting platforms needed to improve performance
• Ability to define technical requirements for site, platform and technology projects, and lead direct and 3rd party teams through cross-functional projects
• Capable of identifying key drivers of suboptimal performance and define efforts and requirements to drive performance improvements
• Capable of designing pages and navigation that are optimal for an e-commerce experience
• Good organizational skills including ability to manage projects in an efficient and timely manner
• Ability to work well with limited supervision and in a team environment
• Ability to find, gather and collect information or data, evaluate information against a set of standards
• Ability to observe, measure, and evaluate outcomes against goals and objectives and direct the development and implementation of solutions, and organizational changes
• Ability to communicate and understand information and ideas clearly and concisely both verbally and in writing
• Strong e-commerce skills, including the ability to drive engagement and purchase behavior

Requirements:

• Delivers results with little supervision. A wide degree of creativity and latitude is required.
• Generally, 5-7 years of experience in related roles
• Bachelor's degree in business or a related field from an accredited university, or an equivalent combination of education and experience

Physical and Safety Requirements:

Sedentary: Typically, the associate may sit comfortably to perform the work; however, there may be some walking, standing, bending, carrying light items, driving an automobile, etc. Special physical demands are not required to perform the work.

Everyday Risks: Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Employment at Will:

This job description does not constitute a contract of employment and both the associate and the company may exercise their employment-at-will rights at any time.