Marketing & Communications Business Partner

Overview

Textron Systems is hiring a Marketing & Communications (MARCOM) Business Partner who will be based at the company’s New Orleans, Louisiana Shipyard. The MARCOM Business Partner serves as a first point of contact for emerging business line questions and requirements and works with the business lines to discuss long-range business strategies including new business capture and keep-it-sold efforts. The MARCOM team’s centers of excellence – Creative Services/Digital Development, External Communications, Employee & Leader Communications, Trade Shows & Events – collaborate to develop, execute and measure comprehensive, multichannel MARCOM strategies in support of their business line(s).

Responsibilities

• Work collaboratively with assigned business lines at all levels, and with the broader MARCOM team, to create, execute and measure annual MARCOM plans, including compelling campaigns and content that support domain strategies and growth.
• Use research, analytics and other resources to become an expert on stakeholder audiences.
• Research the competitive landscape to inform product/program positioning and messaging, and craft clear and compelling value propositions that differentiate products and programs in the marketplace.
• Develop, execute and measure MARCOM strategies tailored to specific audiences, ensuring messaging aligns with each audience to drive engagement.
• Continuously improve results by evaluating and making decisions based on key performance indicators.

Job Responsibilities (including but not limited to):

• Establish and support product/program MARCOM campaigns to drive revenue
• Maintain accountability for all timelines and budgets associated with plans and campaigns in support of assigned domains
• Develop and implement product/program content across internal and external channels including digital, social and print
• Collaborate cross-functionally and with external partners to lead the creative development process for MARCOM collateral, video, advertising, etc.
• Collaborate on shot lists/storyboards, ensure legal and security checks, and execute photo and video shoots to support MARCOM campaigns
• Initiate projects timely to allow production time for internal/external teammates and designated approvers
• Adhere to established policies, procedures and contractual obligations, including required approvals
• Support events (e.g., trade shows, demonstrations, conferences) as necessary
• Other duties as assigned

Education Requirements

• Bachelor’s degree in marketing, communications or another related field required

Position Requirements

• Travel up to 40%
• Software knowledge: Microsoft Office; experience with third-party content management systems and MARCOM tools (preferred: Sprout, Hive, SharePoint, Bynder, Gather Content)
• Four or more years of relevant experience developing, executing and measuring strategic MARCOM plans and campaigns; preferably in regulated industries such as aerospace and defense, finance, healthcare, etc.
• Portfolio to be submitted (materials should not have been generated in any part using AI or AI-powered tools)
• Exemplary writing and editing skills
• Superior attention to detail
• Proven cross-functional project planning and execution skills
• Action-oriented self-starter
• Highly professional verbal and written communications skills with peers, employees and leaders at all levels
• Ability to prioritize and execute work in a fast-paced environment
• Ability to manage ambiguity and adapt to change
• Resourceful problem-solver

How We Care

At Textron Systems, our talented people make us successful. We promote an inclusive environment where we value individuality, differences, and unique perspectives. Our benefits and compensation packages are designed to help our talented employees excel and achieve their goals, so they can make a difference every day in and outside of the workplace. Examples include flexible work schedules, education assistance, career development & training opportunities, wellness program (including fitness reimbursement), medical/dental/vision & 401(k) with company funding, and paid parental leave.

Equal Opportunity

Textron is committed to providing equal opportunity in employment to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law. Preference given to Veterans of the U. S. Armed Forces.

Recruiting Company

Textron Systems

Location

US-Louisiana-New Orleans

Job Field: Marketing | Schedule: Full-time | Job Level: Individual Contributor | Job Type: Experienced | Shift: First Shift | Travel: Yes, 50% of the Time | Worksite: Onsite