Performance Marketing Manager
Anysphere, Inc
Marketing • Full-time • San Francisco; New York; Remote
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- Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms
- Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks
- Develop channel strategy across search, paid social, retargeting, and experimentation budgets
- Test ad copy and creative angles tailored to technical audiences.
- Partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations
- Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback
- Own measurement and attribution, with support from ops and engineering: tracking setup, conversion quality, offline conversion imports, and incrementality testing
- Analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights
- Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows)
- Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream
- Stay current on platform changes, AI-driven campaign formats, and new opportunities in the paid media ecosystem
- Proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining performance
- Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform
- Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates
- Experience with analytics and attribution tools.
- Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
- Ability to move fast, test often, and iterate based on data and user insight
- Comfortable working cross-functionally in a high-ownership, fast-paced environment
- Experience in B2B paid media
- Willingness to go above and beyond-this isn't a strict 9-5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business.
- The ability to work in person from our San Francisco office
Vacancy posted 1 day ago
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