Vice President of Digital Marketing & Marketing Analytics

The Vice President of Digital Marketing & Marketing Analytics will oversee the strategy, execution, optimization, and measurement of digital marketing programs while advancing marketing technology and analytics capabilities.This individual will champion innovation, foster a culture of continuous improvement and experimentation, and leverage emerging technologies, including AI-powered marketing solutions, to improve effectiveness, efficiency, and business outcomes.Success in this role requires a strong balance of leadership, technical expertise, business acumen, and the ability to influence stakeholders at all levels of the organization.Develop and lead a comprehensive digital marketing strategy across multiple channels, platforms, and audience segments.Align marketing initiatives with organizational growth objectives, customer acquisition goals, and revenue targets.Build, mentor, and lead a high-performing digital marketing team.Drive innovation and best practices across digital marketing programs.Evaluate industry trends and emerging technologies to maintain a competitive advantage.Assess and optimize the marketing technology ecosystem, identifying opportunities to improve scalability, automation, and performance.Develop a strategic roadmap for marketing technology investments and platform enhancements.Partner with technology teams to ensure seamless integration, governance, security, and data management.Lead the evaluation and implementation of emerging marketing technologies and AI-powered solutions.Promote innovation through responsible adoption of automation, predictive analytics, and personalization technologies.Establish and oversee marketing analytics frameworks that connect activities directly to business outcomes.Develop KPI dashboards, reporting structures, and executive-level performance insights.Utilize attribution modeling, testing methodologies, and performance analytics to optimize marketing investments.Deliver actionable recommendations that improve campaign effectiveness and return on investment.Drive a culture of data-informed decision making throughout the marketing function.Lead digital demand generation, lead acquisition, and conversion optimization initiatives.Oversee SEO, SEM, paid media, content distribution, email marketing, and digital acquisition programs.Improve customer journeys and digital experiences to maximize engagement and conversion.Partner with sales and business development leaders to strengthen lead quality and pipeline performance.Ensure alignment between marketing and sales metrics, reporting, and growth objectives.Serve as a trusted advisor to executive leadership on marketing strategy, technology investments, and growth initiatives.Develop compelling business cases and ROI analyses for strategic investments.Present performance insights and recommendations to senior stakeholders.Foster strong collaboration across marketing, sales, technology, and operations teams.Balance innovation with fiscal responsibility and measurable business impact.