Marketing Campaign Manager

Role Description

We are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Compliance Division. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.

Key Responsibilities

• Campaign Strategy & Planning:
  • Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
  • Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
• Execution & Project Management:
  • Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
  • Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
• Performance & Optimization:
  • Monitor and analyze campaign performance using marketing analytics tools and dashboards.
  • Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
• Collaboration & Communication:
  • Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.
  • Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.

Qualifications

• 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management.
• Experience managing campaigns across multiple business units or products within a division.
• Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue).
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools.
• Excellent communication, collaboration, and stakeholder management skills.
• Familiarity with segmentation, personalization, and campaign automation best practices.

Requirements

• Vertical B2B SaaS experience in Pharmacy, Cosmetic Tech, ERPs, or compliance-focused business solutions is a plus.

Benefits

• Health and Wellness: Comprehensive Health Coverage: Coverage begins on your first day of employment.
• Retirement Savings:
  • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. You’re eligible the first of the month after 90 days and immediately vested.
  • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. You’re eligible the first of the month after 90 days and immediately vested.
• Paid Time Off: Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
• Parental Leave: 12 weeks paid leave for all employees.
• Remote Work Support: Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
• Holidays: Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.