Email Developer
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Job Title: Senior Email Developer & Automation Engineer (SFMC / HubSpot) Role Overview We are seeking a highly technical and creative Senior Email Developer & Automation Engineer to lead the technical execution of sophisticated, data-driven email campaigns. This role is responsible for converting design assets into high-performance, mobile-optimized HTML emails across multiple enterprise platforms. You will serve as the subject matter expert for complex personalization logic, automated workflows, and cross-client rendering. The ideal candidate blends expert-level coding skills with a keen eye for design and a proactive troubleshooting mindset. Key Responsibilities
- Technical Email Development: Convert Figma and wireframe assets into responsive, accessible HTML/CSS. Build and maintain modular, scalable email templates for enterprise-wide use.
- Advanced Personalization: Implement and troubleshoot AMPscript, dynamic content, and data-driven logic within Salesforce Marketing Cloud (SFMC).
- Automation & Workflows: Build and manage sophisticated HubSpot workflows for triggered and automated campaign delivery.
- Platform Integration: Coordinate data extensions, journey mapping, and SQL query activities within SFMC. Support platform migration efforts including template mapping and data modeling.
- QA & Optimization: Conduct rigorous rendering tests using Litmus or similar tools to ensure 100% compatibility across all devices and clients. Apply best practices for CAN-SPAM/GDPR compliance.
- Full-Stack Support: Assist with front-end web tasks, including landing page updates and campaign microsites using HTML/CSS/JavaScript.
- Performance Analytics: Interpret automation performance data and email metrics to offer technical insights that improve user engagement and campaign outcomes.
- Education: Bachelor's Degree in Graphic Design, Computer Science, Marketing, or a related field (equivalent professional experience accepted).
- Core Requirement: Expert-level AMPscript knowledge is a must-have.
- Expert HTML/CSS for email (specifically overcoming Outlook/mobile rendering challenges).
- High proficiency in Salesforce Marketing Cloud (Content Builder, Journey Builder, Automation Studio).
- High proficiency in HubSpot (Custom templates, HubL, and CRM segmentation).
- Tools: Expert knowledge of Litmus or Email on Acid for QA. Familiarity with SQL and data views.
- Portfolio: Must demonstrate a strong background in responsive email design and complex digital customer experiences. Equal Opportunity Employer / Disabled / Protected Veterans
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