Social Media Specialist

About Primient Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long‑standing corn wet milling heritage. Our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold responsibility, commitments, and the drive for excellence for our people and our planet. About the Role The Specialist, Brand & Social is responsible for strengthening Primient’s brand by shaping a consistent, engaging, and authentic presence across social and brand‑focused digital channels. She/he/she serves as a steward of Primient’s brand presence and voice, visual identity, and storytelling—translating business priorities, culture, and values into compelling content that builds awareness, credibility, and connection with external audiences. Key Responsibilities Develop, implement, and manage social media strategies to achieve marketing targets and brand goals. Create and curate engaging, brand‑consistent content (text, image, and video). Act as a brand champion, ensuring consistent voice and visual identity across all platforms. Monitor online presence and trends and implement related strategies to increase brand awareness. Engage with followers, foster discussions, and respond to inquiries or complaints to maintain a positive brand image. Track key performance indicators (KPIs) such as engagement, reach, and follower growth; generate monthly reports, analyze metrics, and implement tactics to improve social performance. Plan and execute campaigns, including influencer partnerships, to drive growth. Maintain brand guidelines, voice, and visual assets across the website and digital channels. Create, edit, and manage web content (articles, product descriptions, blogs). Support SEO best practices to increase search visibility and analyze traffic metrics. Oversee updates, CMS management (e.g., Cybernatics, WordPress, HubSpot), and basic HTML/CSS updates. Work Requirements Knowledge Brand strategy, brand governance, and visual identity standards Social media strategy, platform best practices, and emerging trends External brand storytelling and content strategy Corporate reputation and employer brand fundamentals Audience segmentation and channel‑specific messaging Digital analytics, social performance metrics, and reporting Website and CMS fundamentals (content publishing, governance) SEO basics and digital discoverability principles Multicultural considerations in brand voice, imagery, and storytelling Skills Brand‑aligned content creation across social and digital platforms Strategic storytelling that translates business priorities into engaging narratives Social media planning, execution, and optimization Copywriting and editing with strong attention to tone, voice, and consistency Visual storytelling and collaboration with designers and creatives Community management and professional audience engagement Data analysis and insight‑driven decision making Cross‑functional collaboration with Communications, HR, Marketing, and Multicultural Affairs Project management and campaign coordination Clear presentation of performance insights and recommendations Mindsets Brand steward with a strong sense of ownership and accountability Audience‑first and experience‑driven Curious and trend‑aware, with a test‑and‑learn approach Strategic yet hands‑on Detail‑oriented while maintaining a big‑picture view Collaborative and partnership‑minded Adaptable in a fast‑moving digital environment Seeks ways to implement artificial intelligence tools Committed to inclusive, authentic, and values‑aligned storytelling About You Required and Preferred Education / Certification Bachelor’s / Master’s degree in Communications, Corporate Affairs, Public Relations, Journalism / Marketing (preferred) Certification in Public Affairs, Public Relations, or a related field (preferred) Required and Preferred Work Experience 5+ years’ experience in Communications strategy development and deployment, Social Media, Public Relations, Journalism / Marketing, HR (preferred) Total Rewards The annual pay range estimated for this position is $67,387.20 – $84,234.00 and is bonus eligible. Competitive Pay Multiple Healthcare plan choices Dental and vision insurance 401(k) plan with company and matching contributions Short‑ and Long‑Term Disability Life, AD&D, and Voluntary Insurance plans Paid holidays & vacation Floating days off Parental leave for new parents Employee resource groups Learning & development programs Fun culture with opportunities to shape our future Equity, Diversity, Inclusion & Belonging Primient is an equal opportunity employer, committed to the strength of an inclusive workforce. Privacy The Company is committed to complying with the California Consumer Privacy Act (“CCPA”) and all data privacy and laws in the jurisdictions in which it recruits and hires employees. #J-18808-Ljbffr