Director of Private Events

Job Description:

Director of Private Events

Far Niente Wine Estates | Napa Valley, California

At Far Niente Wine Estates, we create unforgettable experiences rooted in luxury, craftsmanship, and hospitality. Since 1885, Far Niente has been synonymous with world-class winemaking, iconic Napa Valley estates, and exceptional guest experiences that celebrate the art of living well.

We are seeking an experienced and visionary Director of Private Events to lead the strategy, creativity, and execution of a dynamic portfolio of luxury events across our renowned estates. This is an opportunity to shape extraordinary experiences for discerning guests for one of Napa Valley’s most respected wine estates.

From elevated wine club experiences and exclusive events to intimate internal gatherings and high-profile philanthropic engagements, this role will bring our brands to life through thoughtful storytelling, flawless execution, and inspired leadership.

The ideal candidate is equal parts strategist, creative visionary, hospitality leader, and operational expert—someone who thrives on creating memorable moments, leading high-performing teams, and delivering experiences that exceed expectations.
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What You’ll Do

Lead the Vision for Luxury Hospitality Experiences
•  Develop and execute a comprehensive events strategy that strengthens brand identity, deepens guest engagement, and drives revenue growth.
•  Conceptualize and elevate innovative event experiences that reflect the sophistication and heritage of Far Niente Wine Estates.
•  Partner closely with estate leadership, marketing, hospitality, and sales teams to align event programming with broader business objectives.

Create Exceptional Experiences
•  Oversee the planning and execution of a diverse portfolio of events, including luxury consumer experiences, wine club events, internal celebrations, philanthropic events, and trade experiences.
•  Serve as a brand ambassador, delivering a highly personalized and elevated guest journey from inquiry through execution.
•  Ensure every detail reflects the quality, elegance, and hospitality standards synonymous with our estates.

Inspire and Develop a High-Performing Team
•  Lead, mentor, and inspire the events team while fostering a culture of creativity, collaboration, accountability, and excellence.
•  Build strong cross-functional partnerships across the organization and with external vendors and partners.
•  Serve as the primary relationship lead for marquee clients, VIP guests, and high-profile engagements.

Drive Operational and Financial Excellence
•  Manage event budgets, forecasting, profitability, and operational planning with a strategic business mindset.
•  Oversee final event proposals, contracts, and Banquet Event Orders (BEOs) to ensure consistency, quality, and financial success.
•  Continuously evaluate processes, resources, and guest feedback to improve efficiency and elevate the overall experience.

Stay Ahead of Trends
•  Bring fresh ideas and innovative thinking to luxury hospitality and experiential marketing.
•  Stay informed on industry trends, guest expectations, and emerging event concepts to ensure our experiences remain best-in-class.
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What You Bring
•  5+ years of leadership experience in luxury events, hospitality, wine, lifestyle, or related industries.
•  Proven experience leading complex, high-touch events and managing teams in a fast-paced environment.
•  Exceptional interpersonal and relationship-building skills with a passion for hospitality.
•  Strong business acumen with experience managing budgets and driving profitability.
•  Highly organized with outstanding attention to detail and execution.
•  Excellent communication and presentation skills.
•  Bachelor’s degree in business, Marketing, Hospitality, or a related field preferred.
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Why Join Far Niente Wine Estates

This is more than an events role—it’s an opportunity to shape extraordinary experiences at one of Napa Valley’s most iconic luxury wine estates.

You’ll join a passionate team dedicated to excellence, authenticity, innovation, and hospitality while working in one of the world’s premier wine regions. Our culture values collaboration, creativity, craftsmanship, and a deep respect for people and place.

We are an Equal Opportunity Employer that is committed to inclusion. We work to create an environment of fair opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

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