Marketing Specialist

Marketing Specialist

Lonestar Electric Supply is looking for a marketing specialist who will promote the company's products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.

Responsibilities:

• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Serves as on-site contact for vendors during installations or events.
• Tracks logistics for marketing projects including merchandise orders, business cards & more
• Creates & implements social media calendars for secondary brand pages
• Conducts data analysis on organic social media to optimize content calendars for engagement
• Monitors & creates digital reputation management channels for all physical locations
• Sweeps & maintains websites/social media pages for content accuracy
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Presents design ideas and recommendations to director of marketing, associates, leadership or sales team.
• Creates and coordinates multimedia packages.
• Evaluates success of campaigns when completed.
• Attends trade shows and community fairs and staffs the company booth.
• Performs other duties as assigned.

Requirements:

• Excellent verbal and written communication skills that may include public speaking and presentations.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.
• Bachelor's degree in marketing, Journalism, Advertising, Communications, or related field.
• Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.

Physical Requirements:

• Lifting up to 25 lbs. may be required infrequently.
• Must be able to remain in a stationary position 50% of the time.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

Benefits:

• Medical, dental, life and vision insurance
• 401(k) Retirement Plan and Match
• Paid Time Off
• Specified Paid Holidays

This job description is a general outline of the day-to-day duties to be expected and may not cover all job responsibilities that may be assigned by management.