Head of Market, NY Delivery

Overview At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it. We strive to be one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. What the role is about: We are hiring a founding Director for our New York adult-use cannabis delivery and retail business. This is a 0-to-1 role: we’ll launch with one licensed dispensary and an e-bike courier model, then expand across the city. You will be the first operating leader on the ground and own the market outcome including launch, facility readiness, hiring, delivery operations, compliance, customer experience, product mix, marketing, P&L, and growth. You will set strategy and be hands-on from launch to operation, contributing across inventory, routes, order packing, and P&L. You are the single point of accountability for making New York work. Responsibilities Own the full New York market P&L, including revenue growth, gross margin, labor, delivery costs, inventory shrink, operating expenses, and profitability Lead the launch of the first dispensary and delivery hub, including facility readiness, vendor coordination, security setup, and opening procedures Build and execute the operating roadmap to scale from a single location into a multi-unit market Develop and implement local go-to-market strategies focused on customer acquisition, retention, marketing, and delivery zone expansion Build strong vendor relationships and optimize product assortment, pricing, and promotional strategies Recruit, hire, train, and develop the founding team while creating a culture of accountability and high performance Design labor models, onboarding programs, operating procedures, and leadership development pathways Oversee all last-mile delivery operations, including dispatch, routing, courier performance, safety, and cost optimization Establish and maintain SOPs for fulfillment, inventory management, age verification, manifests, and compliance requirements Ensure audit-ready operations and implement strong inventory controls to minimize shrink and product diversion Partner cross-functionally with Compliance, Legal, Finance, Product, Marketing, and Buying teams Own the customer experience by managing service recovery, customer feedback, and continuous operational improvements Leverage data, KPIs, and technology to forecast demand, optimize labor, improve profitability, and drive operational efficiency Qualifications 8+ years in operations, general management, retail, logistics, delivery, marketplaces, restaurants, or fulfillment 3+ years managing teams that include hourly employees; experience managing managers preferred Ownership of a business line, market, site, region, or P&L Experience owning growth, launch, GTM, merchandising, category performance, or local-market strategy Strong commercial judgment with experience balancing growth, margin, COGS, inventory depth, pricing, and customer experience Proven ability to launch or scale an operation with limited structure Strong analytical skills; comfortable using data, spreadsheets, and operating metrics Fluency with modern AI tools and practical application Strong people leadership: hiring, coaching, performance management, culture Comfortable at both strategic and tactical levels Willing to work on-site, including nights, weekends, holidays, and launch-critical periods At least 21 years old Able to pass background checks and regulatory requirements Preferred Experience in cannabis, regulated retail, alcohol, pharmacy, food delivery, grocery delivery, convenience, quick commerce, or last-mile logistics Experience launching a new market, store, warehouse, dark store, micro-fulfillment site, or delivery hub Experience with e-bike, bike courier, or dense urban delivery Experience managing assortment, vendor relationships, purchasing, merchandising, or category economics in regulated retail Experience running local marketing, performance marketing, CRM, partnerships, or promotional calendars Familiarity with cannabis category dynamics: brand mix, potency tiers, form factors, margin structure, inventory aging, customer behavior Familiarity with inventory controls, seed-to-sale systems, POS, dispatch, route optimization, and shrink prevention Experience working with regulators, inspectors, landlords, local officials, security vendors, and construction or facility vendors SQL, BI, or advanced Excel/Sheets Experience using AI tools for operations, reporting, process design, customer support, marketing, automation, or knowledge management Startup or high-growth experience Compensation and Benefits Competitive salary range to be discussed Comprehensive health, dental, and vision insurance 401(k) with employer match Flexible PTO policy with 18 days accrued in your first year Why Choose Vireo Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture. At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together. #J-18808-Ljbffr Vireo