Head OF Marketing

DualEntry — Head of Marketing Type: Full-time | On-site | New York City, NY Compensation: $250,000–$350,000 + equity ($80,000–$116,000) Hiring count: 1 Visa sponsorship: None available Reports to: Founding team (Ben and Santi) About DualEntry DualEntry is building an AI-native ERP for modern finance teams, automating manual data‑entry work and replacing legacy on‑premise systems in a 30‑year‑old market seeing its first new entrant. Founded in 2024, the company has raised over $100M from Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures, Google Ventures, and 20+ angels. It serves businesses from $5M ARR through NYSE‑listed companies. Founded: 2024 | Team size: ~20+ | Total funding: $100M+ Industry: FinTech / AI-native ERP Website: dualentry.com Office: New York City The Role A high‑ownership marketing leadership role owning the function end‑to‑end — strategy, positioning, brand, and multi‑channel execution — scaling from a lean 7‑person team into a full GTM engine. What You’ll Be Doing Own marketing end‑to‑end: strategy, positioning, messaging, brand, and multi‑channel execution across content, paid, and website optimization Build and scale the marketing organization: hire and mentor team leads for growth, product marketing, content, and paid channels Drive consistent pipeline growth by defining channel priorities, campaign strategy, and measurable KPIs Establish operational rigor and playbooks: budget allocation frameworks, campaign processes, performance tracking, funnel optimization Partner directly with the Head of Sales to align demand‑gen and sales‑enablement, ensuring GTM cohesion from first touch through close Lead brand positioning and competitive differentiation in a 30‑year‑old market seeing its first new entrant Tech stack: N/A (marketing leadership role) Requirements 6+ years scaling GTM in high‑growth startups (Series A to D) Generalist marketer strong in 2+ domains (demand gen, product marketing, brand, growth) Team management experience; scrappy generalists preferred over corporate senior execs Hands‑on execution: campaigns, paid, content, CRO, not strategy‑only CFO/finance buyer experience or fintech/ERP background a strong plus Based in New York City (this is a NYC‑only role, no remote or relocation) Green Flags Background from leading tech companies like Ramp, Meta, Microsoft, Lyft Background from accounting companies like PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero, Intuit Seed‑to‑Series‑B founding or early hire experience Hands‑on execution track record across multiple channels CFO‑selling or fintech/ERP market experience Experience working closely with sales and GTM alignment Red Flags Avoid sourcing candidates from these companies: Campfire, Rillet, Coast, and Tabs Highly corporate or enterprise‑only background Strategy‑only or execution‑averse profile Inability to articulate generalist GTM approach Discomfort with fast‑paced pivots and ambiguity Expecting a CMO or VP title, or unwilling to grow into the role Role Details Salary $250,000–$350,000 Equity $80,000–$116,000 On‑site policy On‑site, NYC only — no remote or relocation Visa sponsorship None available Employment type Full‑time Location New York City, NY Benefits: 15 PTO days + 12 public holidays; full medical, dental, and vision; commuter benefits; 401k. #J-18808-Ljbffr