Vice President of Sales, Marketing and Business Operations

Company Description The Tri-City Americans is a major junior ice hockey team competing in the Western Hockey League, bringing high-level hockey to the Mid-Columbia region since 1988. Based in Kennewick, WA., the organization is deeply rooted in the local community and committed to delivering an engaging fan experience. The team focuses on developing talented athletes while fostering a family-friendly environment for spectators and partners.

Role Description

The Tri-City Americans are seeking an energetic, strategic, and results-oriented leader to serve as Vice President of Sales, Marketing and Business Operations. This individual will be responsible for leading all revenue-generating and fan engagement functions of the organization, including ticket sales, corporate partnerships, marketing, digital media, community engagement, and game-day fan experience.

The successful candidate will be a highly motivated sports business professional with a proven track record in ticket sales, sponsorship development, sports marketing, and revenue generation. Working closely with the President and ownership group, the Vice President will play a key role in advancing the Americans’ market position throughout the Tri-Cities region while driving sustainable growth in attendance, sponsorship revenue, brand awareness, and overall fan engagement.

This position is based in Kennewick, Washington and requires a strong presence within the local business and community landscape.

Key Responsibliities

• Revenue Generation & Business Development
• Lead all ticket sales initiatives, including season tickets, mini-packages, premium seating, suites, group sales, and individual game tickets.
• Develop and execute annual sales strategies to achieve revenue targets.
• Identify, pursue, and secure new corporate sponsorship opportunities.
• Manage and grow existing sponsor relationships while maximizing partnership value.
• Develop innovative revenue streams and business opportunities.
• Establish sales objectives, forecasts, and performance measures.
• Marketing & Brand Development
• Develop and execute integrated marketing campaigns designed to increase attendance and strengthen brand awareness.
• Oversee traditional, digital, social media, content marketing, and promotional activities.
• Lead audience growth initiatives targeting youth hockey, families, corporate groups, and community organizations.
• Analyze marketing ROI and fan engagement metrics.
• Digital & Social Media Leadership
• Oversee the club digital strategy, including website, email marketing, social media, and emerging platforms.
• Drive innovative fan engagement initiatives utilizing digital platforms.
• Fan Experience & Community Engagement
• Lead efforts to create an exceptional game-day experience for fans, sponsors, and community stakeholders.
• Strengthen relationships with local youth hockey organizations, schools, businesses, and community groups.
• Leadership & Operations
• Provide leadership and mentorship to sales, marketing, and business operations staff.
• Develop annual operating plans, budgets, and performance metrics.

Core Competencies

• Strategic Leadership
• Revenue Generation
• Sponsorship Sales
• Ticket Sales Management
• Marketing & Brand Development
• Fan Experience Strategy
• Relationship Building
• Community Engagement
• Business Acumen
• Team Leadership
• Data-Driven Decision Making

Key Performance Indicators

• Sponsorship revenue growth
• Season ticket growth
• Group sales revenue
• Premium seating and suite revenue
• Average attendance growth
• Ticket renewal rates
• Social media engagement growth
• Digital audience growth
• Corporate partnership retention

Qualifications

• Minimum 5–10 years of progressive leadership experience in professional sports, junior hockey, collegiate athletics, entertainment, or related industries.
• Demonstrated success in ticket sales and corporate partnership development.
• Experience leading marketing, promotional, and fan engagement strategies.
• Proven ability to achieve and exceed revenue targets.
• Strong understanding of digital marketing and social media platforms.
• WHL, CHL, USHL, NAHL, NHL, AHL, ECHL, collegiate athletics, or professional sports experience preferred.

Compensation & Benefits

• Estimated annual base salary range: $80,000 to $110,000.
• Variable compensation plan based upon performance.
• Full company-paid medical & dental plan (copayments required to add spouse or dependents)
• At least 20 PTO days & paid company holidays per year (mostly scheduled outside of the hockey season).