VP, Planning

Job Description VP, Planning role is one of agency leadership. The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts. This role is based in New York City, NY and we are NOT open to remote candidates. In this specific role, you provide communications planning leadership on a major beverage/ alcohol brand. Experience in this industry is a MUST. You will be responsible for creating a link between the agency and divisional client management, and to drive the smooth creation and delivery of communication and media plans. You will be the broad thinking driver and motivator of the strategy and activation teams that support a given division and are directly responsible for the holistic communication plan and design aspects for their account. You provide strategic direction for your account and demonstrate an in-depth knowledge of all aspects of the client’s business as well as the overall technology/competitive landscape. Key Areas of Responsibility Communications Planning: Deep knowledge and experience with multiple communication channels and their role in brand marketing Lead negotiator in team deliverables and evaluation criteria with Brand and client’s Corporate management Leads Communications Planning effort both in terms of high-level solution design as well as in management approach for each group Quality control over all strategy/implementation/integration issues Balance needs of agency and Aegis Media resources, with a responsibility to facilitate and foster relevant partnerships Will oversee approximately 6-9 brands/sub-brands across 2-3 divisions Contribute, participate and present in agency new business efforts and presentations Client & Internal Relationships: Cultivate client and media relationships specifically at senior levels Manage expectations of senior clients and deliverables Identify and secure relationships with key senior clients to deepen agency relationship Serve as the lead in managing the agency-client relationship Strong understanding of client’s business environment and agency services business models Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client Grow business opportunities within current clients Ensure collaboration among all agency departments; foster great teamwork Unparalleled client service professionalism, maturity, and diplomacy Actively represent the agency within industry (attending industry functions, joining local market committees) Strategic Thinking & Leadership: Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations Lead overarching strategic thinking, ensure media strategy is align and meets client objectives View strategic goals in a broader business context Establish priorities for key agency projects Initiate long-term projects for teams that will contribute to greater agency revenue Demonstrate strong analytical and strategic skills to help solve client’s business problems Proven leadership ability – experience managing multiple groups of planners, supervisors and directors Arrive at solutions that balance the needs of the agency with the larger Dentsu Aegis Network Actively keep current with industry trends, media business and tools – buying systems, research, AI tools, resources and associations Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc. Manage assigned groups’ staffing needs (hiring, promotions, performance) Manage the work of assigned communication planning groups, providing leadership, direction and motivation as appropriate Construct and deliver accurate, honest and timely performance management documents Train, motivate and develop assigned staff Communication Skills: Encourage open, ongoing internal communication Establish and maintain communications process with senior clients, media buying AOR, and agency service teams for each piece of business within the team Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive Lead client presentations Adapt communications style to relevant audience Link communication to audience’s concerns and perspectives Move audience to desired action through clear and persuasive delivery of information Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically Experience & Knowledge Required Bachelor’s degree 15+ years of marketing/communications planning experience, which include progressive client management experience Deep knowledge and experience with multi-channel marketing Experience working on a major CPG/ Beverage/ Alcohol/ spirits brand Experience with tools such as: Nielsen Comspoint, MMM (Media Mix Modeling Solutions), Pathmatics, Vivix, and other competitive tools. Strong client service experience High-level proficiency in MS Word, PowerPoint, Excel and Outlook Salary range: $170K - $195K. Eligible for discretionary incentive compensation. Benefits include: Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to View email address on click.appcast.io. #J-18808-Ljbffr