Demand Generation Manager

About the Role We’re hiring a Demand Generation Manager to drive new business pipeline and revenue growth at Sendoso. In this role, you’ll be responsible for supporting full-funnel demand generation strategies across SEO/AEO, social, paid media, website, direct mail, and more. Success in this role is defined by your ability to scale high-quality pipeline, optimize for conversion, and maximize the efficiency of our marketing spend. What you’ll do Plan and Execute Full-Funnel Campaigns: Work autonomously to develop and launch end-to-end demand generation programs that capture and convert new business Modern Search & Content Strategy: Drive organic growth by optimizing for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Sendoso remains highly visible Ongoing Channel Optimization: Continuously audit and improve organic and paid channels, email nurture sequences, and on-site conversion paths to reduce friction and increase lead quality Data-Driven Performance: Analyze full-funnel data to improve engagement and conversion rates, leveraging tools like Salesforce and Dreamdata, to report on ROI and pipeline impact Supercharge Paid Media: Drive paid acquisition across search, social, and emerging digital channels, constantly testing, optimizing, and scaling what works Drive Cross-Functional Wins: Collaborate closely with Sales, Product, and Operations, to align on ICP targeting, messaging, and revenue priorities Your Experience / Qualifications Hands on Experience: 2-5 years in B2B SaaS demand generation, with a proven track record of managing organic and paid media channels SEO/AEO Knowledge: Understanding of modern search trends and how content drives both brand authority and lead volume Conversion Mindset: Experience in A/B testing and CRO to improve website performance and full-funnel efficiency Tech Fluent: Proficiency with Salesforce, Marketo/HubSpot, GA4, Clay and other modern demand gen tools Data-Driven: Strong ability to leverage marketing analytics to move beyond vanity metrics and optimize for bottom-line performance Sendoso Savvy (or ready to be): A passion for leveraging gifting and personalized engagement to break through the noise and supercharge campaign performance Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes. #J-18808-Ljbffr