Addressable Account Manager

Addressable Account Manager

Disney's Addressable Ad Operations team is seeking an Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company's global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Entertainment.

In this role, you will be partnered with one or more Account Executives who sell media space across Disney's multitude of digital properties. Assigned campaigns could be direct, programmatic or a combination of both. The primary responsibilities for the Account Manager are to ensure proper campaign implementation, provide thoughtful optimization recommendations to aid campaign performance and delivery, and provide best-in-class customer service to our top-tier customer accounts. The right person for this role obsesses over details, thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact, thinks strategically, jumps at the opportunity to take on new challenges, and fosters client loyalty through superior client service.

If you are someone who meets this description, then this is a great role for you.

Responsibilities and Duties of the Role:

• Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney's digital platforms.
• Ensure accurate campaign set-up on ad server/SSPs.
• Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns.
• Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up.
• Secure campaign assets and drive creative kick-off calls.
• Ensure client's ad creative is to spec and communicate changes required to clients/DSPs.
• Manage campaign implementation, including the trafficking of video/display assets and ad tags.
• Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation.
• Leveraging automation to expedite accuracy and delivery where possible
• Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues
• Test video/display assets across OTT, mobile, and desktop.
• Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.
• Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.
• Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.
• Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.
• Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.
• On-call support may be required for after-hours client-related emergencies.

Required Education, Experience/Skills/Training:

• 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.
• Digital ad trafficking experience in programmatic/direct/both.
• Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.
• Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
• Professional written/verbal communication skills, both internally and externally with customers. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships.
• Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills.
• Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.
• Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
• Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.

The hiring range for this position in New York, NY is $83,200.00 to $111,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.