Marketing Director

Marketing DirectorThe Marketing Director is responsible for driving local brand awareness, community engagement, and sales growth through creative and strategic marketing initiatives. This role ensures that Chick-fil-A Burlington Mall is top-of-mind in the local community and that all marketing efforts reflect the brand's values of hospitality, excellence, and care. The Marketing Director works closely with the leadership team to plan and execute campaigns, promotions, digital strategies, and events that connect with guests and support business goals.Local Store Marketing & Community EngagementBuild and maintain relationships with schools, businesses, and community organizations.Represent Chick-fil-A Burlington Mall at local events, sponsorships, and outreach efforts.Coordinate Community Nights, catering promotions, and community partnerships.Distribute branded materials, coupons, and promotional items to targeted audiences.Digital & Social Media StrategyManage social media platforms (Instagram, Facebook, etc.) by creating engaging, on-brand content.Respond to guest comments, messages, and reviews in a timely and professional manner.Analyze insights (reach, engagement, follower growth) and adjust strategy accordingly.Collaborate with the team to highlight employee stories, new menu items, and behind-the-scenes content.In-Store Promotions & Guest ExperiencePlan and execute in-store marketing initiatives such as seasonal promotions, giveaways, or new product launches.Ensure promotional materials (signage) are up-to-date and visually appealing.Monitor and enhance the guest experience through intentional surprises (e.g., "second-mile service" marketing).Sales & Traffic Growth SupportDevelop strategies that drive sales, mobile app usage, and catering growth.Coordinate loyalty program awareness and increase Chick-fil-A One app adoption.Track and report on marketing (Analytics Hub, Spotlight) and effectiveness of campaigns.Internal Culture & Team EngagementCreate internal marketing campaigns that boost morale and team culture.Recognize and celebrate team member achievements, birthdays, and milestones.Help communicate initiatives through community boards, signage, or newsletters.