Marketing Analytics Manager
Apolis
Marketing Analytics Manager
Measurement ownership, not campaign management. We need someone whose story centers on deciding what to measure and why, not just running and reporting on campaigns. Walk me through a measurement framework or approach you built, owned or partnered with an agency to evaluate paid media effectiveness?
Brand-to-demand translation. We need someone who can connect brand investment to a downstream pipeline or demand metric, not just describe funnel mechanics. Give me an example where you connected brand advertising to a pipeline or demand outcome, not just awareness or engagement.
Hands-on MMM experience. This has been the biggest gap so far. We need someone who can speak in the first person about using a marketing mix model to actually shift budget. Have you personally used an MMM output to change budget allocation? What did it say, and what changed?
Vacancy posted 2 days ago
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