Head of Marketing Analytics

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. As a Marketing Analytics Manager, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership.What You'll DoDrive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid mediaConnect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performanceCreate insights around organic and paid traffic and engagement, with increased scrutiny on GEO Translate data into actionable insights and recommendations for marketing leaders across the businessCreate forecasts and scenario models to inform annual budget planning and incremental asksBuild and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic eventsPartner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRsPartner with the Marketing Data Operations team to maintain data quality across martech systemsImplement AI/ML capabilities for predictive modeling and automated insightsDesign and support marketing experiments with rigorous testing and statistical validationMentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics functionStay current with analytics tools and methods to drive competitive advantageWhat We're Looking ForExperience:8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement4+ years in paid media analytics across ad platforms, web analytics, and Salesforce 4+ years in web analytics focused on demand generation, engagement, and intent modelingTrack record of using data to drive business strategy and budget decisionsExperience across enterprise sales, product-led growth, and partner marketing modelsSkills:Deep expertise in marketing attribution modeling and multi-touch measurementData storytelling: communicate complex insights to executives and influence decisionsStrong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)Expert-level Tableau, Salesforce, Snowflake, ExcelStatistical analysis, A/B testing, and experimental designProven ability to influence and guide the work of others without formal management authorityBonus:AI/ML experience: predictive modeling, propensity scoring, marketing mix modelingGoogle Analytics (GA4) or Adobe Analytics expertiseFamiliarity with FiveTran Ad schemas SQL proficiencyGrowth marketing or demand gen backgroundPrivacy-first measurement, DSPs, programmatic advertising experiencePython, R, or similar statistical toolsAdvanced degree (MBA, Analytics, Economics, or related field)(P-1515_3551100)Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.