Community Relations Specialist Senior-Hybrid

Overview If you love connecting with people and are ready to grow your career in a company that invests in your success, we’d love to meet you. Come be part of something amazing where your contributions truly matter. Where a hybrid schedule offers the perfect balance of in-person collaboration and remote flexibility, supporting a great work-life harmony. The Community Relations Specialist Senior , manages the credit union’s community relations efforts and mentors and trains the Community Relations Specialists I & II as hired. Identifies the strategic objectives that align with department and company goals/objectives. Builds relationships with local community members and business leaders to create partnerships. Represents the credit union as a brand ambassador, speaking in public on behalf of the organization. This role requires leadership skills, as this individual will act as chair of Logix Community Stars Foundation, supporting all aspects of the employee engagement and public outreach associated with the demands of the nonprofit. Responsible for building connections, increasing awareness, and promoting the credit union’s brand within the community. This role requires excellent communication skills, a strong understanding of community dynamics, and the ability to develop strategies to engage and build trust with various stakeholders. This role requires the skillset to manage multiple projects, identify, strategize and facilitate unique opportunities, working with all levels of the organization and leaders in the community. Also responsible for strategic plans for community relations, crisis management, media relations, and public relations. This position will be required to manage public perception, promoting goodwill, and facilitating effective communication. Performs other marketing functions within the department as assigned. Responsibilities Builds and maintains relationships with local officials and community organizations such as schools, nonprofits, service clubs, and chambers of commerce to build brand awareness. Plans special events and celebrations in support of individual branches to help meet goals and promote brand awareness and visibility. Works with the Marketing Department to develop marketing strategies for events, branch grand openings and ongoing member acquisition strategies that support the credit union's goals. Develops and implements strategic planning and evaluation of communication and marketing activities. Designs, drafts and manages unique community relations campaigns. Analyzes, develops, and presents creative and innovative approaches to developing communication strategies to reach and engage members and the public to increase brand awareness. Reviews community relations activities and utilizes resources to provide analysis of results; these statistics will be reviewed to identify success and pitfalls to support future success of campaigns. Provides lead direction to staff on community relations activities; prioritize and coordinate deliverables (fliers, branch communication, member communication, etc.) with internal and external resources; review work for accuracy and content; evaluate projects, activities and processes. Working closely with departments and subject matter experts, develop and execute community relations campaigns. Manages the community support functions by researching available opportunities and making recommendations for each branch market area. Represents the credit union at community events and acts as a brand ambassador, evaluating and selecting appropriate communication and styles for targeted audiences, supporting the credit union’s mission, services and values. Develops and modifies strategies that support department objectives and goals. Prioritizes and coordinates work assignments; reviews work for accuracy and content; evaluates projects, activities and processes. Writes and supports communication plans, website copy, newsletter articles, speeches, editorial copy, presentations, press releases and general copy; acts as primary contact for media. Responsible for crafting and pitching stories to members of the press. Works with web team to update relevant pages, including promotions for community relations events. Reviews, coordinates, oversees, and responds to sponsorship, donation and other requests. Facilitates community-driven campaigns for the credit union and the foundation. Acts as key contact and manages SEG relationships; arranges onsite visits to SEGs and works with branch managers to establish and support Smarter Banking at Work relationships. Serves as chair of credit union’s charitable foundation and creates events to support charities and gain public attention and increase employee participation. Sits on the boards of directors or committees of key charities and/or community organizations. Conducts research and stays current on local community trends, needs, and issues that might impact the credit union’s brand. Develop and maintain a database of community contacts, partnerships, and collaborations. Coordinate and oversee the organization's participation in community sponsorships, donations, and partnerships. Prepare reports documenting community relations activities and their impact on the organization. #J-18808-Ljbffr Logix-Federal-Credit-Union