Organic Department Manager (SEO & GEO)

Job Description

Job Description

Organic Department Manager (SEO & GEO)

We’re looking for an experienced digital marketing leader to own and evolve our organic marketing department. You’ll own the team's output, from strategy and performance to team development and operational excellence.

The Role

This isn’t just a management role. You’ll be responsible for shaping how organic marketing works at DOM, including GEO, SEO, CRO, and related services, and ensuring our clients see meaningful, measurable growth.

That means:

• Setting direction, not just managing tasks
• Improving systems, not just maintaining them
• Developing people, not just overseeing them

You’ll work primarily internally with your team, while also working day-to-day on a few key client accounts.

What You’ll Own

Lead the organic marketing function

• Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)
• Ensure our work drives real business outcomes and not just rankings or traffic
• Stay ahead of industry changes (including AI-driven search) and translate them into action

Build and improve systems

• Develop and refine processes and workflows that improve efficiency, quality, and scalability
• Identify gaps in execution, tools, or capabilities and proactively implement solutions
• Lead initiatives that strengthen service offerings and elevate team performance

Drive client success

• Oversee performance across client accounts and proactively review strategy
• Diagnose issues, identify root causes, and implement solutions
• Ensure clear, consistent communication of results and insights across teams

Lead and develop the team

• Manage, mentor, and grow a team of 5–10 organic marketing specialists
• Foster a culture of accountability, collaboration, and curiosity
• Provide clear feedback, coaching, and development opportunities
• Ensure work meets high standards through quality assurance and process adherence

What Success Looks Like

• The organic department consistently delivers strong, measurable results
• Processes are efficient, scalable, and continuously improving
• Team members are growing, engaged, and performing at a high level
• Clients trust the strategy and direction of our work

Who You Are

You’re an experienced digital marketing leader who’s ready to take ownership of a function.

• 5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals
• 3+ years of experience managing and developing a team
• Strong expertise in technical SEO, content strategy, and performance analysis
• Deep understanding of how SEO connects to broader business outcomes
• Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush

You’re also:

• Highly accountable: you take ownership of outcomes
• Driven: you take initiative, push things forward, and don’t wait to be told what to do
• Systems-oriented: you naturally look for ways to improve how things work
• Adaptable: you stay ahead in a fast-changing space
• Detail-oriented: without losing sight of the bigger picture
• Curious: you want to understand the why behind performance

It’s a Plus If You…

• Have experience building or evolving SEO processes or service offerings
• Have worked with AI tools or automation to improve workflows
• Have agency experience or managed SEO programs at scale
• Have experience with advanced analytics or reporting systems

About DOM

Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won’t be out-communicated.

We’re a mid-sized agency where you can actually move the needle. You’ll work with a team that’s collaborative, accountable, and serious about doing great work (while still being people you enjoy working with).

We also take our “No Jerks” policy seriously.

How We Work

Flexible, hybrid schedule

• Work remotely 4 days per week, with in-office collaboration on Thursdays (10am–3pm)
• We operate on a standard 40-hour week, with flexibility in your schedule as long as you’re online during core hours
• From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones

Compensation & financial benefits

• Competitive salary + annual performance-based increases
• 401(k)

Health & wellness

• Medical, dental, and vision coverage
• Short-term disability

Time off & balance

• PTO + Paid holidays + floating holiday
• Annual volunteer day
• Parental leave

Growth & development

• Ongoing training and development
• Clear structure and alignment through EOS (Entrepreneurial Operating System)

Team & culture

• “No Jerks” policy
• Regular team events and collaboration

Ready to Apply?

If you’re excited to lead, build, and drive meaningful impact through organic marketing, we’d love to hear from you.

Direct Online Marketing is an Equal Opportunity Employer (EOE).