Digital Marketing Analyst

As an entry-level Digital Marketing Analyst , you will assist in the planning, execution, and optimization of client accounts by working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well‑versed in digital marketing concepts, be tech‑savvy and intuitive, offer great ideas to reinforce our marketing campaigns, and understand how a strong digital presence can secure growing revenue. This is an entry‑level, full‑time, remote, salaried position. Candidates must reside in the Continental U.S., with eastern and central time zones preferred. Responsibilities Manage social media Pay‑Per‑Click (PPC) campaigns Improve the quality of SEM campaigns and reporting aligned with overall company objectives Monitor digital trends, emerging technologies, and risks Regularly provide feedback and insights gained in support of business objectives Develop web measurement strategies and reporting of key business metrics Monitor campaign and website performance via analytic tools and provide actionable insights to stakeholders Create and maintain metrics and reports on marketing campaigns Analyze key metrics and optimization results of campaign outcomes Qualifications Bachelor's in Marketing, Business, Economics, Finance or related field, required Experience in digital marketing or the automotive vertical desired 1+ years’ experience with Google AdWords, a plus Proficiency in Microsoft Office, required Strong quantitative skills required to analyze and optimize campaign performance Ability to work cross‑functionally with client services teams to ensure coordinated messaging and maximized performance Must be results‑driven, have obsessive attention to detail, and be a team player Passion for display and digital marketing Ability to think creatively and identify and resolve problems Attention to detail and the ability to effectively multi‑task in a deadline‑driven atmosphere Ability to clearly and effectively articulate successes and failures of digital campaigns to clients and account executives High levels of integrity, autonomy, and self‑motivation Excellent analytical and organizational skill sets Highly organized and detail‑oriented Ability to be flexible in a fast‑paced and ever‑changing environment Compensation This entry‑level position offers competitive compensation starting at $48,000 annually. Participation in company benefit offerings includes medical, dental, vision, 401(k), paid vacation, wellness and more. This is a full‑time, remote, salaried position headquartered in Herndon, VA. #J-18808-Ljbffr