Marketing Specialist (Digital Marketing)

The Marketing Specialist is responsible for supporting global sales and marketing teams by coordinating and executing strategic marketing initiatives. Key responsibilities include coordinating digital campaigns, maintaining the marketing database, organizing trade shows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Additional responsibilities and requirements may be added or changed at any time with or without notice. Responsibilities and Duties Digital Marketing Coordinates and executes digital marketing campaigns across email, web, social media, and marketing automation channels. Maintains and updates website content using WordPress, HTML, and web design best practices to support marketing campaigns and improve the user experience. Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement. Supports search engine optimization (SEO) and Google Ads paid search campaigns, including campaign setup, monitoring, performance analysis, and ongoing optimization. Uses email marketing and automation tools, such as HubSpot, to build campaigns, manage contacts, segment audiences, and support lead nurturing. Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube). Event Planning & Execution Plans and organizes 10-12 trade shows/events annually (US and International). Leads event kick-off meetings, status updates, and post-event evaluations to ensure seamless execution, team alignment, and knowledge-sharing. Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding. Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials. Manages the trade show & events calendar, including timelines for all related activities. Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag/segment contacts for the database, and uploading contacts to HubSpot for follow-up and nurturing. Budget & Vendor Management Tracks and monitors spending, keep a detailed record of all marketing-related expenses, comparing actual costs against the planned budget. Handles purchasing for show rentals, promotional items, displays, and marketing materials. Performs other related duties and responsibilities as requested by DTS management. Requirements Qualifications and Skills Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position, or the equivalent combination of education and experience is necessary. Bachelor’s degree in marketing or other related business discipline is preferred. Previous experience working in a B2B marketing role is necessary. Previous experience successfully coordinating trade shows and/or other events is necessary. Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. are a plus. Demonstrated ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences is necessary. Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary. Ability to effectively assist sales team and/or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary. Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as, the ability to use a variety of specialty programs is necessary. Ability to utilize project management tools, such as, Asana is preferred. Experience with email marketing tools, such as HubSpot, and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus. Understanding of AI tools and potential uses that may enhance marketing output is preferred. Demonstrated ability to appropriately address, analyze, and document detailed information, effectively manage multiple tasks and projects following up as needed, meet deadlines, and communicate/work effectively with other departments in a professional, diplomatic manner is necessary. Benefits Why Join DTS? For six consecutive years, DTS has been recognized as one of the “Best Places to Work”—and for good reason. We believe happy, empowered employees lead to exceptional customer outcomes. Here's what we offer: Competitive base salary and performance bonus structure Flexible work schedules Six paid company holidays plus the final week of the year off (paid) Free on-site EV charging stations Comprehensive medical, dental, and vision insurance Employer-paid life insurance Voluntary insurance plans including accident and critical illness coverage Tuition and training assistance 401(k) with employer match Estimated Salary Range The estimated salary range listed below allows for candidates with various levels of skill and experience to be considered, as well as room for growth achieved within the role over time. Offers extended to a candidate will be based upon their unique set of knowledge, skills, education, and experience as well as internal equity. $60k - $80k annualized Work Environment, Physical Demands, and Equipment Use This position works in an environment in which safety, environmental and health concerns may demand constant attention. The work environment is a production and engineering area and typical business office. The employee is frequently required to stand, walk, sit, and have the ability to lift and carry up to 50 lbs. Occasional US and/or international travel to customer, vendor, corporate, and/or other sites may be necessary based on business or customer needs. ITAR Statement This position requires compliance with U.S. Export Control requirements. Therefore candidates must qualify as a a U.S. Person as defined by 22 C.F.R. 120.15. Equal Opportunity Statement DTS is committed to a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, religion, sex/gender, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local regulations. #J-18808-Ljbffr Vishay Precision Group, Inc. (VPG)