Senior Analyst, Data Strategy

Senior Analyst, Data Strategy

Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today's complex and evolving landscape, we partner with some of the world's largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world's leading communications networks. At Digitas Health, what sets us apart isn't just who we work with, it's how we work and how it feels to be here. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what's next. If you're energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we'd love to meet you!

We're searching for a Senior Analyst, Data Strategy who will be a key contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy, and Data Technology. Data Strategists are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being an expert when it comes to business and marketing performance analytics. Data Strategists are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Responsibilities

• Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
• Support and complete the measurement plan
• Day-to-day collaboration with internal teams
• Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client's marketing efforts
• Contribute to day-to-day client deliverables
• Conduct hands-on analysis, crafting insights that help improve performance
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal collaborators informed about new opportunities, issues and performance successes
• Foster and contribute to a team environment

Qualifications

• Bachelor's Degree with a business focus such as Statistics, Economics, Finance or Marketing
• Master's degree (preferred)
• 2+ years of business experience in marketing consulting, advertising or interactive
• Knowledge of the digital environment and in aligning marketing strategies with business needs
• Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Ability to independently diagnose and troubleshoot
• Ability to work across multiple disciplines and teams
• Excellent written, oral communication and presentation skills
• Hands on experience manipulating data and developing visually compelling reports
• Proven record with strong client relationship skills
• Strong familiarity with the digital environment and tools (Google Analytics, Adobe Analytics, DCM, etc.)
• Proficiency in Microsoft Office

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $73,150 - $101,010 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.