Marketing Graphic Designer

Basic Purpose Conceptualize, design, and produce marketing and corporate communications campaigns and related artwork in support of products and services in adherence with corporate strategies and brand standards. Generate complex brand designs as part of a multi-disciplinary team and oscillate designs from concept to execution seamlessly. Working knowledge of marketing design principles, development standards, techniques, methodologies and the ability to apply them. Ensures a great user experience and alignment with the organization’s overall objectives. Works on complex assignments and determines methods and procedures on new assignments. Offers guidance to lower-level team members. Responsibilities Create, manage, and produce complex digital design solutions for a variety of marketing platforms: website, product graphics, email templates, social media graphics, brand campaigns, photography, and video/animation (Adobe Software, AEM, Salesforce, etc.) Develop design layouts and visual branding in both print and digital media that support products, services, and objectives Participate in strategic/conceptual development meetings with clients to determine project requirements, objectives, and creative direction Work closely with clients as a Trusted Advisor to develop materials that meet/exceed their needs and expectations and comply with branding, trademark, industry standards, and corporate goals Conduct complex research and develop strong and persuasive ideas to address the goals and purpose of the Credit Union Create initial design sketches and follow art direction to produce marketing materials utilizing typography, illustration, animation, video, and layout skills Serve as a creative, innovative resource and point of contact for management on design and branding standards, vendor selection and production methods, and timelines Monitor assigned projects to ensure goals and objectives are completed according to schedule; collaborate Incorporate and leverage complex best industry practices while maintaining alignment with Client's goals and capabilities Research and maintain knowledge of emerging technologies, graphic design trends, new methodologies and best practices through professional associations, conferences, and trainings Provide problem solving recommendations that align with business goals Support complex print specifications, digital files, and conversion of file formats for Print On-Demand, laser forms, etc. Collaborate with clients to develop materials that meet their needs/preferences in compliance with advertising regulations, copyright/trademark laws and policies, and the corporate culture Design day-to-day communications and corporate-wide promotional materials Participate in strategic/conceptual development meetings with clients and supervisor to determine project requirements and objectives Assist with analysis and development of new and innovative ways to improve member service using Website and other forms of media to enhance marketing communications Perform other duties as assigned Qualifications and Education Requirements Bachelor’s degree in Graphic Design, Visual Communications, interactive media involving design or development of computer programs/applications or the equivalent combination of education, training, and experience. Experience with mainstream InDesign desktop publishing programs, Adobe programs (XD, Experience Manager, Illustrator, Audition, Lightroom, Animate, etc.), SalesForce Marketing Cloud, Photoshop, After Effects, Premiere Pro, Dreamweaver, and Keynote. Effective skill in PC and Internet/Web-based technologies such as HTML, XHTML, CSS,JavaScript, JQuery and PHP, Web Content management software, editing and authoring tools and development languages Working knowledge of marketing communication principles in designing Web Pages Advanced skill in creating interaction designs that have strong application to our members through visual design and interaction behavior using HTML, scripting languages, and related software applications. Experience with Social Media content design, creative trends, and best practices Experience with Digital Accessibility Advanced skill manipulating files in MAC and PC Web design applications Experience creating interactive media that adheres to overall user-experience goals Ability to act independently while exercising initiative and judgment while managing multiple priorities and deadlines Advanced skill exercising professionalism, composure under pressure, and flexibility. Ability to give and receive constructive feedback, and push designs to next level Advanced verbal and written communication Experience in working and participating in cross-functional, multi-dimensional teams and projects Effective research, analytical, and problem-solving skills Experience Adobe Creative Suite Digital Design Experience (Email) Understands HTML/CSS Working knowledge of Salesforce (Email platform) #J-18808-Ljbffr