Demand Generation Specialist

Intro Are you someone who loves creating, deploying, measuring and refining marketing campaigns? Are you passionate about demand generation and excited to help build a multi‑million‑dollar growth marketing engine? If so, we encourage you to explore this opportunity. Position Overview We are seeking a Demand Generation Specialist to support growth marketing programs for our human capital solutions business. This role focuses on building, executing, and monitoring demand‑focused marketing campaigns that drive revenue for our products and services. Responsibilities Maintain and update the marketing automation platform (Marketo), including list management, form setup, and email template creation. Build and deploy email campaigns, landing pages, and nurture workflows under guidance from senior team members. Monitor campaign performance metrics and compile weekly and monthly reporting dashboards. Support lead-to‑sales handoff procedures, including routing rules, scoring models, and lifecycle stage transitions. Track, measure, and report on global campaign performance using agreed‑upon metrics; analyze gaps and develop action plans to optimize results. Qualifications 2+ years of B2B marketing experience using Marketo or Eloqua and Salesforce or Oracle as the CRM. Basic CRM knowledge – Salesforce preferred. Experience with one or more of the following tools: CB Insights, Cvent, DocuSign, Domo, Google Analytics, InsideView, Kentico CMS. Strong attention to detail and commitment to data accuracy. Proficiency in Excel or Google Sheets for reporting. Excellent written communication and documentation skills. Success Metrics Email deliverability rate greater than 98 % Campaign setup turnaround time versus SLA CRM data quality score Intake request completion rate EEO Statement For positions in San Francisco and Los Angeles, we consider qualified applicants with arrest and conviction records in accordance with local Fair Chance ordinances. Benefits We offer a comprehensive benefits package that includes health, dental, and vision insurance; a 401(k) plan with employer contributions; paid time off; and additional employee programs. Compensation Salary range: $67,000 – $75,000 per year, depending on education, experience, skills, and location. #J-18808-Ljbffr