Product Marketing (PM) Specialist

The Product Marketing Specialist is a key member of the marketing team, supporting the development,

positioning, and lifecycle management of Catchmaster's product portfolio. This role helps ensure that

both new and existing products meet market demands and exceed customer expectations.

The Specialist works cross-functionally to bring innovative, high-quality products to market and to

optimize the existing product lineup for performance, customer satisfaction, and revenue. They will

own the execution of marketing programs that enhance brand awareness, strengthen market

positioning, and reinforce Catchmaster as the preferred choice for both pest management

professionals and consumers. This is a growth role designed for a motivated marketer who can build

toward owning product lines and category strategy over time.

Summary of major duties:

New Product Plans

• Contribute to category strategy and the 3-5 year product roadmap

through research, competitive analysis, and data gathering.

• Define key product elements, including consumer targets, portfolio fit,

pricing strategy, go-to-market approach, and messaging.

• Coordinate timelines and deliverables with cross-functional teams (R&D,

Operations, Creative, channel teams) to keep launches on track.

• Build financial models, ROI analyses, and business case materials in

collaboration with Finance.

Product Line Support: existing portfolio

• Monitor product line performance against revenue, margin, and sales

targets; flag risks and opportunities to the team.

• Support the product lifecycle, from innovation through post-launch

performance, in collaboration with R&D, Operations, and Creative teams.

• Manage product renovations, including channel-specific adaptations,

packaging updates, and cost-saving initiatives.

• Track sales and forecast data to help keep inventory and sales aligned.

• Execute seasonal and promotional marketing campaigns to support sales

and brand awareness.

• Compile and report on product KPIs on a regular cadence.

Go-To-Market Execution

• Develop and execute go-to-market plans and campaigns for new product

launches, product renovations, and line extensions, aligned with brand

objectives.

• Draft product messaging that differentiates offerings in the marketplace

and resonates with our partners and consumers.

• Work with Creative and Marketing teams to develop high-quality

marketing collateral, including Amazon listing content and packaging.

• Partner with channel teams to carry product and brand communications

across consumer touchpoints.

• Manage POS materials, trade show support, catalogs, and sales campaign

assets to support product visibility and sales.

Category and Consumer Insights

• Monitor and analyze competitive activity, consumer needs, and

marketplace trends to surface opportunities and threats.

• Use consumer insights, shopper behaviors, purchase drivers, and other

research to support fact-based product and feature recommendations.

• Help ensure product decisions align with brand positioning and overall

business objectives.

Pro Channel Marketing Support

• Support the growth of Catchmaster’s professional pest control channel by

aligning marketing efforts with the pro sales team. Coordinate advertising

in key industry publications (PMP, PCT) — working with sales on priorities,

with creative on designs, and with publications on deadlines and

submissions.

• Gather feedback from the pro sales team on what professionals need and

translate that into marketing materials and campaigns. Identify

opportunities to align messaging with the private label program to

maximize reach across the pro channel.

Skills/ Competencies/ Qualifications:

• Demonstrated experience supporting consumer product launches, including go-to-market

execution.

• Strong analytical skills, with the ability to translate market data into clear insights and

recommendations.

• Working knowledge of P&L and pricing concepts.

• Experience launching products or managing listings on Amazon.

• Ability to manage multiple projects and deadlines simultaneously.

• Creative thinking and the ability to contribute fresh ideas to marketing initiatives.

• Experience collaborating with external agencies.

• Strong interpersonal skills to build effective relationships with internal stakeholders and

external partners.

• High degree of collaboration and teamwork.

• Highly organized, detail-oriented, and results-focused.

Minimum Education and Experience Requirements:

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: 3-4+ years of product management, marketing, or brand management

• experience, preferably in CPG, pest control, or related industries

The compensation range for this role is $80,000-$90,000 + annual bonus, dependent on performance and based on experience.