Senior Digital Marketing Manager

Job Description

Job Description

Univista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes. The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is comfortable advising senior leaders, and thrives as the "go-to" expert. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences.

 

Key Responsibilities

Digital Strategy & Architecture

• Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize
• Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives
• Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against
• Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership

Channel Ownership & Performance

• Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation
• Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth
• Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth
• Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration

 

Performance Intelligence

• Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes
• Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties
• Translate performance data into strategic recommendations; bring the insight and action, not just the metric

 

Standards & Governance

• Develop and enforce digital best practices, channel playbooks, and quality standards across the organization
• Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements
• Evaluate and recommend new platforms, tools, and technologies to keep UniVista ahead of the curve

 

Qualifications & Credentials

• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field
• Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)
• Deep expertise in at least one major digital channel or platform
• Proven track record of improving digital performance and driving measurable results
• Strong analytical skills with ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)
• Ability to think strategically while managing tactical details
• Strong project management and cross-functional collaboration skills

 

Desired Experience:

• Experience in regulated industries (insurance, financial services, etc.)
• Familiarity with compliance requirements for digital marketing
• Experience leading digital transformation or channel optimization initiatives
• Knowledge of customer acquisition, retention, and lifetime value strategies
• Experience with A/B testing and experimentation methodology
• Bilingual capabilities (English/Spanish) a plus

\nCompany Description

We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas!. Our team helps families

and businesses protect what matters most — through auto, home, life, and commercial insurance solutions built around

each client’s needs.

We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for

growth. If you are bilingual, driven, and want a career that rewards your work, you have found the right team.
OUR CORE VALUES — “The harder we work, the luckier we are.”

• ️ PROTECT — We ensure the safety of our communities with robust, comprehensive insurance options.

• HELP — Our agents provide swift, personalized support to guide every client through their options.

• PROMOTE — We invest in our workforce with career paths and training for aspiring agents.

• BUILD — Every client relationship is built on trust and transparency, tailored to individual needs.

• EDUCATE & GUIDE — We empower clients to make informed insurance decisions with clarity.

• PROVIDE — Affordable, innovative insurance solutions made accessible through tools like our app.

Company Description

We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas!. Our team helps families\r\n\r\nand businesses protect what matters most — through auto, home, life, and commercial insurance solutions built around\r\n\r\neach client’s needs.\r\n\r\nWe are not your average insurance agency. We invest in our people, recognize performance, and create real paths for\r\n\r\ngrowth. If you are bilingual, driven, and want a career that rewards your work, you have found the right team.\r\n OUR CORE VALUES — “The harder we work, the luckier we are.”\r\n\r\n• ️ PROTECT — We ensure the safety of our communities with robust, comprehensive insurance options.\r\n\r\n• HELP — Our agents provide swift, personalized support to guide every client through their options.\r\n\r\n• PROMOTE — We invest in our workforce with career paths and training for aspiring agents.\r\n\r\n• BUILD — Every client relationship is built on trust and transparency, tailored to individual needs.\r\n\r\n• EDUCATE & GUIDE — We empower clients to make informed insurance decisions with clarity.\r\n\r\n• PROVIDE — Affordable, innovative insurance solutions made accessible through tools like our app.