Assistant Director of Marketing

Job Title - Assistant Director of Marketing Job Description Position Summary The Assistant Director of Marketing is responsible for serving as the day-to-day operating and execution leader for Medivant Health’s marketing team. This role works closely with the Marketing Director and provides leadership and coordination across four key marketing functions: Events; Social Media, Influencer & Creatives; Paid Media; and Market Admin. The Assistant Director translates strategic marketing priorities into clear workflows, campaign plans, timelines, and team priorities while ensuring effective execution across multiple campaigns and workstreams. This is a hands-on people-management role responsible for leading, mentoring, coordinating, and holding team members accountable for delivering high-quality work on schedule. The ideal candidate is an experienced marketing leader with strong organizational, project management, people-management, and cross-functional coordination skills. The role serves as the primary point of coordination and escalation between the Marketing Director and the junior marketing team and plays a critical role in scaling Medivant Health’s marketing function. Key Responsibilities Execution Leadership Serve as the day-to-day execution lead across the four marketing functions, ensuring work remains aligned, prioritized, and on schedule. Translate the Marketing Director’s strategic priorities into clear team workflows, campaign plans, and weekly/monthly priorities. Own the marketing calendar and campaign timelines, coordinating dependencies across teams and ensuring deliverables remain on track. Monitor multiple campaigns and workstreams simultaneously and ensure timely execution. Team Management & Coordination Directly manage and mentor the Events, Social Media/Influencer/Creatives, Paid Media, and Market Admin leads. Set priorities, review work, and hold team members accountable for deadlines and quality standards. Serve as the primary escalation point between the Marketing Director and the junior marketing team. Resolve day-to-day blockers and operational issues before they require Director-level involvement. Foster collaboration across the four marketing functions to ensure campaigns are executed as one integrated effort. Campaign Oversight Oversee integrated marketing campaigns spanning events, social media/influencer activities, paid media, and creative initiatives. Ensure consistent messaging, brand execution, and coordination across marketing channels. Partner with the Events lead on trade shows, conferences, HCP events, and on-ground marketing activations. Partner with the Social Media, Influencer & Creatives lead on channel strategy, content calendars, and KOL/influencer partnerships. Partner with the Paid Media lead on paid social and search execution, budget pacing, and performance optimization. Partner with Market Admin on budget tracking, vendor coordination, and reporting accuracy. Performance & Reporting Establish and monitor KPIs across all four marketing functions. Consolidate performance data into clear and regular reporting for the Marketing Director. Monitor campaign and team performance to identify execution risks, resource gaps, and opportunities for improvement. Recommend solutions to address execution risks and resourcing challenges. Stakeholder Communication Communicate marketing priorities, timelines, deliverables, and results clearly across the marketing team. Provide regular execution updates and performance information to the Marketing Director. Represent the marketing team’s execution status in cross-functional discussions with Sales and other departments. Maintain strong coordination between Marketing, Sales, and company leadership. Qualifications Required: Bachelor’s degree in Marketing, Business, Communications, or a related field. 6–9+ years of marketing experience, including experience managing or mentoring teams across multiple marketing functions. Experience coordinating cross-functional marketing execution across areas such as events, social media/influencer marketing, paid media, or marketing operations. Strong organizational and project management skills with the ability to manage multiple workstreams and campaigns simultaneously. Experience with budget tracking, vendor management, and performance reporting. Demonstrated ability to take ownership of marketing campaigns from strategy through execution and measurement. Strong communication and stakeholder-management skills. Preferred: Advanced degree in Marketing, Business, Communications, or a related field. Previous experience in a Marketing Manager, Senior Marketing Manager, Assistant Director, or comparable marketing leadership role. Experience leading integrated marketing teams or multiple marketing functions. Experience managing campaign execution across events, social/influencer, paid media, and marketing operations. Key Competencies Operational Leadership People Management & Team Development Cross-Functional Coordination Campaign & Project Management Marketing Execution Problem-Solving & Escalation Management Performance Management & KPI Tracking Data-Driven Decision Making Budget & Vendor Management Stakeholder Communication Strategic Execution Marketing Operations Accountability & Ownership Time Management & Multitasking Collaboration & Team Leadership What Success Looks Like Develop and execute a clear and scalable marketing strategy aligned with business objectives. Increase brand awareness and engagement across priority marketing channels. Deliver high-quality integrated marketing campaigns on schedule and within budget. Improve marketing performance through data-driven optimization. Strengthen alignment between Marketing, Sales, and company leadership. Establish measurable KPIs and demonstrate the business impact of marketing initiatives. Build an effective, accountable, and results-oriented marketing function. #J-18808-Ljbffr