Field Marketing Specialist

Our company At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business context to achieve tangible outcomes. With Teradata, organizations can provide agents with full context for impact when it matters. Our solution lets businesses connect and scale on premises, in the cloud, or through a hybrid approach. Teradata delivers real business value with AI. What You’ll do This role sits at the intersection of hands-on execution and strategic digital campaign- and ABM program activation. You will own Teradata's global webinar and ABM channel operations — keeping the demand gen engine running — while increasingly contributing to the frameworks and content programs that let regional field marketing teams execute with speed and consistency. As Teradata's global field marketing programs move toward an ABM-first, experience-led model you will help produce, activate, and maintain the digital programs and content assets that underpin these efforts and enable the field to engage the right accounts at the right moment. ABM & demand generation activation Build and manage landing pages and experiences tailored to industry verticals — using platform tools, templates, and established brand standards. Support the production of targeted email nurture cadences and digital touchpoint sequences aligned to buying committee stages. Coordinate asset delivery into ABM platforms (e.g. Influ2, cvent, Eloqua marketing automation and more) and ensure content is correctly structured for account-cluster-level targeting (1:few). Help maintain the ABM content library in our asset management platform Seismic — uploading, tagging, and keeping assets current for your marketing colleagues and your GTM colleagues to use. Work with your team colleagues (digital analytics) and the broader marketing team to ensure campaign touchpoints are tracked and reportable in Salesforce/PowerBI. Contribute to documenting the ABM activation workflow so that what works in the ABM campaign pilots can be replicated across other verticals and regions by your colleagues in field marketing. Webinar & virtual event production Contribute to run-of-show scripting, slide preparation, and rehearsal coordination. Serve as a certified SociaLIVE producer (training will be provided by Teradata); plan, execute and produce branded broadcasts. Do basic editing of post-event recordings using Camtasia and AI tools to clean produced talks; cut social snippets and upload final assets to BrightTalk and Seismic. Build and manage Cvent event pages end-to-end: agenda, speakers, registration form, and automated reminder emails. Own and operate Teradata's BrightTalk channel — create and maintain pages, series, and run backend broadcasting. Digital channel & content management Help manage the Field Marketing SharePoint site: keep pages current, update the messages archive, and publish new assets and guides as programs evolve. Own and maintain Seismic pages for global programs (World Tour, Innovation Days, and future editions of ABM frameworks) — uploading follow-up assets, replays, email templates, and Digital Sales Room (DSR) content. Draft and coordinate internal GTM communications via Tailormail (training will be provided): write copy, build and format emails in the platform, and manage approval-to-send workflow. Support our social advocacy platforms EveryoneSocial—maintain GTM group’s content and support field adoption of social advocacy tools. Support email cadence creation (Eloqua): segment briefing, wave scheduling (wave 1–3 + follow-up), and Cvent transactional emails. Asset & campaign execution Manage the Trello-based asset workflow for each webinar and campaign—coordinating holding images, social assets, slide decks (including QR code and CTA-slides used during recordings), and liaising with the internal and external creative team to hit go-live deadlines. Brief internal creatives and external agencies using standardized brief templates; coordinate review cycles and track delivery. Support content tiering decisions—understanding what assets are corporate-provided, shared toolkit, or managed on field marketing level—and help route production accordingly. Framework design & global enablement Document and standardize end-to-end workflows—webinar production, event activation, ABM digital touchpoints—into reusable playbooks, Trello templates, and go-live checklists. Support the rollout of global execution guides so regional field marketing teams can activate programs independently without starting from scratch. Contribute to Tuesday’s field marketing team meetings by educating colleagues on platform updates, new standards, and campaign process changes and share AI-tool best-practices. Who You’ll Work With You will report directly to Alexandra Kory – Director, Global Field Marketing Programs. You will work day-to-day with Felix (data loads, analytics & production), the campaign execution team, and the internal creative team. You will work day-to-day with regional field marketing colleagues across EMEA, APJ, and Americas helping them activate standardized program frameworks you helped develop. You will interface with platform vendors and the tech stack team (Cvent, BrightTalk, SociaLIVE, Influ2, Clay, TechTarget, and more and our internal MarTech team). What makes you a qualified candidate Solid understanding of ABM concepts and digital demand generation programs: you know what a nurture cadence is, what 'intent data' means, and how to structure content for account-level targeting. 3–6 years of experience in B2B marketing, field marketing, digital marketing, and/or account-based marketing (ABM) — ideally within a global technology company. Hands-on experience running webinars and virtual events end-to-end, including platform operation (cvent, BrightTalk, ON24, Zoom/Teams Webinars, or equivalent), email promotion, and post-event asset management. Experience building landing pages, registration forms, and digital campaign assets — comfortable working in Cvent, Eloqua, or a comparable platform. Familiarity with CRM and marketing operations fundamentals — Salesforce in particular — and an understanding of how campaign touchpoints connect to pipeline reporting. Strong project management skills; comfortable owning multiple workstreams simultaneously against fixed deadlines, using Kanban boards in Trello or equivalent. A process-minded approach — you naturally want to document what works, build templates from it, and make it easier for others to replicate. Excellent written English; able to draft marketing copy (email, social, event descriptions, internal communications) independently and to a professional standard. Basic video editing capability (Camtasia or equivalent) is an advantage. What You’ll bring You bring a hands-on mentality and are someone who takes genuine ownership of a project. When you're responsible for a small ABM campaign including a targeted landing page for a certain industry vertical, or the execution of a small (virtual) event including all assets needed to roll it out, you make sure every detail is right — the assets are in on time, the links work, the reminders go out, the recording gets edited and uploaded. You don't wait to be chased. At the same time, you think about how things could work better. You notice when a process is undocumented or relies on one person's memory, and you take the initiative to write it down, build the template, and make it transferable. That instinct—to systematize without losing quality—is what this team needs as it scales into demand generation, ABM and beyond. You're comfortable working globally and asynchronously, collaborating with colleagues in different time zones, and adapting programs for different regional contexts without losing the core framework. You understand that being a global function means being a service to the field—not a bottleneck. Why we think you'll love Teradata We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are. #J-18808-Ljbffr