Email Marketing Specialist (Bilingual)

Salesforce Account Engagement Specialist

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference.

Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech

Professional Growth: We invest in our employees' growth with continuous learning opportunities, training programs, and career advancement paths

Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact

Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation's financial health

High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success

One Park Financial is seeking a highly skilled and driven Salesforce Account Engagement Specialist to join our marketing team. This role is critical for advancing our marketing automation strategies, enhancing lead-generation efforts, and driving customer engagement through precise and effective email marketing campaigns.

The ideal candidate will possess in-depth expertise in Salesforce Account Engagement (formerly Pardot), combined with a strategic mindset for leveraging the platform to achieve measurable business outcomes. Fluency in English and Spanish is required to support our diverse customer base and multi-channel initiatives.

Duties And Responsibilities

Pardot Administration:

• Manage and maintain Pardot instances, ensuring data integrity, seamless workflows, and optimal functionality.
• Configure and customize Pardot to align with marketing strategies and business objectives.
• Create and manage custom fields, campaigns, and business processes to support sophisticated marketing automation workflows.
• Collaborate with the Salesforce CRM team to ensure data synchronization and cohesive customer journey mapping.

Email Marketing:

• Develop a content calendar and strategies that align with One Park's tone of voice and brand framework.
• Design and execute email marketing campaigns, leveraging segmentation, personalization, and A/B testing to drive engagement and conversion.
• Monitor performance metrics and utilize tools like MX Toolbox, Google Postmaster, and Glock Apps to ensure email deliverability and list hygiene.
• Proactively manage blacklists and troubleshoot deliverability issues.

Lead Generation and Nurturing:

• Design and optimize lead nurturing workflows to guide prospects through the buyer's journey efficiently.
• Analyze lead behavior and engagement data to identify improvement opportunities and refine campaign strategies.
• Support sales and marketing alignment by implementing lead scoring models and tracking lead progression.

Reporting and Analytics:

• Create and maintain comprehensive reports to track key performance indicators (KPIs), including email open rates, click-through rates, conversion rates, and lead progression.
• Leverage Pardot's analytics tools to generate actionable insights and recommend data-driven improvements.
• Present regular performance updates and insights to stakeholders.