Director, Consumer Engagement & Advocacy

Director, Consumer Engagement & Advocacy Location: New York, NY (Hybrid, 4x Week In-Office) Reporting to: Chief Marketing Officer Department: Influencer & Community Salary: $110k-$170k About Bubble Bubble is one of the most loved skincare brands in mass retail, in 18,000 doors at Target, Walmart, Ulta, and CVS. We broke through with a new generation and kept going, with a community of more than 100,000 ambassadors and a creative engine that sets the standard for how to talk about skin. We did it by refusing the tradeoffs the category takes for granted: effective or affordable, derm-grade or fun, clinical or human. We are entering our next chapter of growth, and how we show up in culture is at the center of it. The Role We are hiring a Director of Consumer Engagement & Advocacy to own the two forces that turn Bubble from a brand people buy into a brand people belong to: influencer and community. Today these live across different teams and move at different speeds. We are unifying them under one owner because they are not two jobs, they are one: turning attention into affinity, affinity into advocacy, and advocacy into a business that compounds. This is one of the most visible roles in the company. You will set the strategy for how creators talk about us and how our community grows from buyers into believers, and you will lead the team that makes it real. You will report to the Chief Marketing Officer and partner closely, every day, with brand marketing, creative, product, and CX. You will inherit talented people already doing this work and build the structure, hiring, and standards that let them operate as one team instead of two. We want someone who leads conversations instead of chasing them. Someone who knows the difference between a creator who delivers a deliverable and one who actually moves their audience, between a community and a mailing list. You will be measured on whether Bubble is more talked about, more trusted, and more bought because of the engine you build. What You'll Own Influencer & advocacy. You own Bubble's creator strategy end to end, across every tier from emerging voices to marquee partners, and across every model from gifting to paid to long-term ambassadors. That means casting with taste, briefing with clarity, and building relationships creators actually want to be in, not transactional one-offs. You will set the standards for what a Bubble partnership looks like, build the systems to run it at scale, and own the outcomes: EMV, reach, conversion, and the quality of the voices associated with the brand. You will know the creator landscape cold and spot the people who matter before the rest of the category does. Community. You own and deepen the Bubble Insider community and our ambassador programs, the relationships that turn a customer into someone who recruits other customers. You will build the engagement, rewards, and feedback loops that make membership feel like belonging, and you will defend the difference between a community and a list. Just as importantly, you are the channel back into the business: you will surface what the community is telling us, structured and unfiltered, into product, content, and brand decisions, so their voice shapes what we make and not just how we market it. Fueling the brand. The creators you cast and the community moments you create are the raw material for how Bubble shows up everywhere else. You will partner tightly with brand marketing, who own our social channels, to feed that engine a steady supply of authentic, on-voice content and cultural moments worth amplifying. You own the relationships and the moments; they own the distribution. Done right, the line between the two is invisible to everyone outside the building. Who You Are You have built creator and community programs that people actually felt, not just programs that produced a deck. You have an instinct for culture and the track record to back it: you know which trends to ride, which to sit out, and how to make a brand part of the conversation without trying too hard or looking like it's trying at all. You are as comfortable in a creator's DMs as you are presenting a strategy to leadership, and you can hold both registers without losing yourself in either. You lead people well and you raise the standard around you. You can set a year-long strategy and still get your hands dirty when a moment is breaking and the response has to be right. You are fluent in data and you use it to sharpen the work, never to flatten it. You understand that the numbers are how you prove the brand is working, not what the brand is for. You are organized enough to run two disciplines at once and creative enough that the output never feels managed. You can take a brand with a strong, specific voice and protect it while scaling it, including as Bubble grows beyond the audience that discovered us first. Must-Haves 8+ years across influencer and community, with senior leadership in at least one and real depth in both A demonstrated track record scaling creator or community programs, in beauty, CPG, or another consumer brand with genuine cultural relevance Fluency in culture, voice, and the specific instinct for what makes an audience care and share Real comfort with data: you set goals, track performance, and optimize against EMV, engagement, reach, and conversion Experience building, hiring, and leading a team, and integrating people who previously sat apart Based in or relocating to New York; in office with the team Nice-to-Haves Beauty or personal care background Experience taking a brand from a passionate young core into a broader audience without losing the core Ambassador, loyalty, or membership program experience at meaningful scale A point of view on how AI is changing creator discovery and community management Why This Role Most brands keep influencer and community in separate silos that barely speak, then wonder why their advocacy never compounds. Bubble is putting both under one leader on purpose, because the brands that win the next decade will be the ones whose audience does the talking. You will own that mandate end to end, reporting into marketing leadership with the visibility, the resources, and the creative firepower to build something the category copies. You are inheriting a brand people already root for. Your job is to turn that into the most engaged community in skincare.