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Brand Manager

Yibi Hantang | China Lifestyle Extension Licensing Partner

Job Description

Brand Manager – Strategic Partnerships

Location: New York, United States

About the Company

Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group’s manufacturing capabilities and experience operating China Gold’s e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China.

About the Role

We are seeking a New York-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the US market. You will identify suitable partnership opportunities, understand each brand’s positioning and long-term goals, and coordinate discussions between US brand partners and our China-based strategy, product and operations teams.

Responsibilities

  • Identify US brands with potential for China market expansion or lifestyle licensing
  • Build relationships with brand founders, executives, licensing teams and business development leaders
  • Understand brand positioning, product strategy and partnership requirements
  • Present Yibi Hantang’s China market-entry, licensing and operational capabilities
  • Support brand evaluations, partnership proposals and commercial discussions
  • Coordinate communication between US partners and China-based teams
  • Track opportunities from initial contact through proposal, negotiation and launch preparation
  • Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events

Qualifications

  • 5+ years of experience in brand management, licensing, strategic partnerships or business development
  • Experience within fashion, beauty, wellness, luxury or lifestyle industries
  • Strong understanding of brand positioning and category extension
  • Existing relationships within the New York or broader US brand ecosystem are preferred
  • Excellent communication, presentation and relationship-management skills
  • Fluent English; Mandarin is an advantage
  • Must be based in New York

Equal Opportunity Statement

Yibi Group is committed to diversity and inclusivity in the workplace.

Vacancy posted 23 days ago
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