Hubspot Platform Manager

Job Description

Job Description

Position Description: Our website is our storefront, our salesperson, and our most important revenue channel. As we complete our migration to HubSpot, we need someone who can take full ownership of the platform and use it to drive measurable business outcomes - from the first click on a landing page to the automation journey that brings a lapsed customer back.This is a hands-on role with real breadth. You will build and optimize our web and landing page experience with conversion as the primary lens. You will architect and execute automation journeys that move contacts through the funnel intelligently. You will manage the contact database that makes all of it work. And you will bring a testing discipline to everything you touch - forming hypotheses, running clean experiments, and applying what you learn.
You will be part of a fulsome marketing team with complementary skills around you. What we need from you is ownership: the platform, the outcomes, and the continuous drive to make both better.
KEY RESPONSIBILITIES
Website & Landing Page Performance
•\tOwn the HubSpot CMS as a revenue channel - optimizing the site experience, user journeys, and conversion architecture with the same rigor you would bring to a paid campaign.
•\tBuild and optimize landing pages, campaign pages, CTAs, and forms with conversion as the primary objective - every element earns its place.
•\tDesign and execute A/B and multivariate tests across web and landing page experiences: form hypotheses, structure clean tests, interpret results, and apply learnings systematically.
•\tDevelop and maintain flexible page templates and modules that allow the broader team to move quickly without sacrificing consistency, quality, or conversion integrity.
•\tMonitor and maintain site health continuously: page speed, mobile responsiveness, form functionality, crawl errors, and technical issues that affect user experience or paid media Quality Scores - and resolve them proactively.
•\tPartner with marketing leadership on CRO strategy: identify friction points in the user journey, propose solutions, build them, and measure the impact.
Marketing Automation & Lifecycle Management
•\tArchitect and build HubSpot workflows end-to-end - enrollment logic, branching, timing, suppression, and re-enrollment - across acquisition, nurture, conversion, retention, and win-back journeys.
•\tOwn lifecycle stage architecture: define stage logic, ensure contacts move through the funnel correctly, and keep automation aligned to campaign strategy and business priorities.
•\tDesign and maintain lead scoring models that reflect real buying signals and surface the right contacts to the right journeys at the right moment.
•\tApply a rigorous testing mindset to automation: structure experiments within journeys, track performance, and iterate based on results - not instinct.
Email Marketing Operations
•\tExecute and QA email sends within HubSpot - segmentation, personalization, suppression logic, rendering checks, and deliverability monitoring.
•\tDesign and run A/B tests on subject lines, CTAs, send timing, and content - and translate results into clear optimization decisions that compound over time.
•\tMaintain email list hygiene and ensure every send list is accurate, compliant, and correctly scoped.
CRM & Contact Database
•\tOwn the health of the HubSpot contact database: deduplication, field standardization, data hygiene, and governance of how contacts flow in from every source.
•\tBuild and maintain the smart lists and active lists that power accurate segmentation across all campaigns and channels.
•\tManage HubSpot integrations with third-party platforms and troubleshoot data sync issues - you understand how data moves through the system and catch problems before they affect campaigns.
Platform Governance & Continuous Improvement
•\tServe as the internal HubSpot authority - the person the team comes to for decisions, troubleshooting, and best practices.
•\tManage user roles, permissions, and portal hygiene to keep the platform clean and scalable as the organization grows.
•\tStay current on HubSpot releases and proactively identify features worth adopting - with recommendations tied to business outcomes, not platform novelty.
•\tUse reporting and dashboard data to identify underperformance, diagnose root causes, and drive changes in strategy or execution.
QUALIFICATIONS
Experience & Skills
•\t5+ years of hands-on HubSpot experience in an in-house role where HubSpot served as the organization's primary marketing and CRM platform.
•\tDemonstrated fluency in both HubSpot CMS and Marketing Hub - you have built and optimized on both sides of the platform, not just one.
•\tProven A/B testing experience across email and web/landing page contexts - including test design, result interpretation, and applied optimization.
•\tDeep working knowledge of workflow automation, lifecycle management, lead scoring, list architecture, and email operations within HubSpot.
•\tHands-on experience building landing pages, templates, and modules in HubSpot CMS; working knowledge of HubL is a plus.
•\tWorking HTML/CSS proficiency for in-platform edits; full front-end development is not required.
•\tFamiliarity with GTM, pixel management, and campaign tracking - you understand how data flows from channel to platform to report.
•\tExperience managing a complex contact database: segmentation logic, hygiene practices, and integration data flows.
Mindset & Approach
•\tYou think about every page, every email, and every journey in terms of what it is supposed to make someone do, and you optimize relentlessly toward that outcome. Conversion-obsessed.
•\tA landing page test, an automation workflow, a lead score, and a contact list are not separate tasks. They are one connected system. You design them that way. Systems thinker.
•\tYou build the thing. You QA the thing. You own what goes out the door. Hands-on and accountable.
•\tYou do not rely on instinct alone. You form hypotheses, run clean experiments, and let data drive decisions. Testing-disciplined.
•\tYou identify what needs to happen before being asked, and you move on it, especially when it comes to site health, platform changes, or conversion opportunities. Proactive.
BONUS POINTS FOR
•\tHubSpot certifications: Marketing Hub, Marketing Software, or CMS for Developers
•\tExperience migrating from legacy platforms (WordPress, Marketo, Mailchimp, etc.) into HubSpot
•\tBackground in e-commerce, continuing education, subscription, or other high-volume B2C or B2B2C marketing environments
•\tFamiliarity with Recurly, Salesforce, or other platforms commonly integrated with HubSpot
WHAT SUCCESS LOOKS LIKE
30 Days: You have audited the platform: the website, the automation journeys, the contact database, and the integrations. You know exactly what is working, what is broken, and what is being left on the table. You have a prioritized point of view and you have already started acting on it.
60 Days: The highest-impact gaps are being addressed. Site health issues are resolved or in progress. At least one automation journey has been rebuilt or meaningfully improved. A testing cadence is in place on email and web. The contact database is cleaner. The platform is starting to feel like it is being actively managed rather than maintained.
90 Days: HubSpot is operating as a growth engine. Campaigns are converting better. Journeys are more intelligent. Tests are generating learnings that feed the next iteration. You are not just keeping up with the business, you are helping drive it forward. READ THIS BEFORE YOU APPLYThis role is not for everyone. We’re intentionally raising the bar—and we’ll be blunt about what won’t work:
•\tIf you’ve only “managed” HubSpot at the surface level—scheduling sends, building basic forms, pulling reports—and you’ve never architected workflows, lifecycle stages, or lead scoring from the ground up, this isn’t your role.
•\tIf you need a developer or an agency to build a landing page, fix a broken form, or troubleshoot a data sync, you’ll feel stuck here.
•\tIf A/B testing means “sending two subject lines and picking a winner” rather than forming hypotheses, designing clean experiments, and applying learnings, this role will frustrate you.
•\tIf you treat website performance, automation, email, and the contact database as separate jobs owned by separate people, you won’t see the system the way we need you to.
•\tIf you’re waiting for a brief before acting—or if “I wasn’t told to fix that” is in your vocabulary—keep scrolling.
Now, here’s what we do want:
•\tYou’ve owned HubSpot end-to-end as the primary marketing and CRM platform—CMS and Marketing Hub, not just one side.
•\tYou build it, QA it, and ship it yourself. You don’t hand off the hard parts.
•\tYou spot a broken form, a slow page, or a leaky funnel and you fix it before anyone files a ticket.
•\tYou think in systems: a landing page test, a workflow, a lead score, and a smart list are one connected machine, and you design them that way.
•\tYou let data drive decisions, and you can defend every test, every journey, and every score with the reasoning behind it.
This is not a role for someone who wants to “oversee” HubSpot from a strategic distance. This is a hands-on, build-it-yourself, own-the-outcome seat at a fast-moving, PE-backed company with massive potential and meaningful impact. If you’re a true platform operator who gets energy from making the machine run better every week—this is your seat.