Field Marketing Manager

Lead state-level marketing strategy, annual planning, and activation across designated markets Translate national programs and priority periods for market-level execution with Sales Leads and Distributor teams Develop and oversee execution plans and playbooks aligned with brand guidelines and local needs Capture, synthesize, and communicate market insights for brand planning and program briefing processes Support large-scale brand events, sponsorships, and activations Own Corporate Partnership execution in assigned markets and drive continuous improvement through recaps Lead agency briefing for local sampling programs, events, and large-scale activations Develop, manage, track, and reconcile market-level A&P budgets Optimize investment across states while balancing national priorities Localize customer and distributor sell decks and sell sheets Present program priorities at distributor forums including Kickoffs, GSMs, and select QBRs Define commercial objectives and manage post-program evaluation, including ROI readouts Champion and scale best practices across the commercial ecosystem Share market insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams Translate field feedback into recommendations for national program development Identify and eliminate process friction Requirements Bachelor's degree required 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles Demonstrated experience developing local activation strategies and driving commercial planning Proficiency in Microsoft Outlook and Office applications Ability to travel up to 25% Core Competencies Demonstrates expertise in leading state-level marketing strategies and executing local activation plans while effectively managing budgets and optimizing investments. Strong ability to synthesize market insights and communicate effectively with cross-functional teams to drive brand growth. Highest-signal resume keywords State-Level Marketing Strategy Local Activation Strategies Market Insights Communication Budget Management Commercial Planning ATS Optimization Keywords Hard Skills Marketing Strategy Commercial Planning Local Activation Budget Reconciliation ROI Evaluation Soft Skills Communication Leadership Collaboration Problem-Solving Industry Keywords Beverage Alcohol Trade Management Retail Management Brand Roles Agency Briefing Tools & Technologies Microsoft Outlook Microsoft Office #J-18808-Ljbffr