E-commerce Ad Specialist
AB Hires and Consulting
Responsibilities:
- Develop, manage, and optimize multi-marketplace advertising campaigns to drive revenue growth and profitability.
- Research trending products, categories, and keywords to identify growth opportunities and optimize ad performance.
- Collaborate closely with e-commerce, marketplace, and external agency teams to align advertising strategies with business objectives.
- Conduct detailed performance analysis to measure success, identify insights, and inform strategic decisions.
- Continuously optimize campaigns across marketplaces using metrics such as ACOS, CPC, ROAS, and other relevant KPIs.
- Stay current with advertising software, tools, and industry trends to implement best practices and innovative strategies.
- Manage campaign budgets, ensuring efficient allocation and ROI-driven performance.
- Create and execute strategic digital marketing plans tailored for each marketplace platform.
- 3+ years of experience planning, executing, and optimizing paid advertising campaigns across major e-commerce marketplaces, including Amazon, Target+, Walmart, eBay, and others.
- Demonstrated track record of driving measurable revenue growth and improving key performance metrics (ACOS, CPC, ROAS, conversion rates).
- Deep understanding of marketplace advertising platforms, tools, and software Amazon Ads, Walmart Connect, Target+, eBay Promoted Listings, and related analytical tools).
- Strong analytical mindset with proficiency in Excel and data-driven decision- making.
- Ability to work independently, creatively, and strategically in a fast-paced e-commerce environment.
- Excellent communication skills for cross-functional collaboration and presenting campaign insights.
Vacancy posted 4 days ago
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