Demand Generation Manager

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com .

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

GroundTruth, now part of ZeroToOne.AI, is building the predictive intelligence layer for the next era of advertising, moving the industry from reacting to past behavior to anticipating what consumers will do next. As Demand Generation Manager, you'll own the paid channels and nurture programs that create market interest and translate that into pipeline.

This is a high-ownership role. You'll work directly with the VP of Marketing to translate GTM strategy into demand gen execution, building campaigns that generate qualified leads for our enterprise sales team and new users for GroundTruth Ads Manager, our self-serve ad platform, Addy.co , an ad marketplace for SMBs, and pipeline for new products as we expand the ZeroToOne.AI platform.

This is a builder role at a company in the middle of a real transformation. If you've been the person who figures it out (sets up the attribution, writes the brief, challenges the agency, and still has a point of view on what to cut) we want to talk to you.

You will own

• B2B Paid digital strategy and execution across search, social, and display.
• User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.
• Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.
• Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.
• Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.
• Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals
• Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers.
• Creative messaging development, A/B testing
  

Y ou have

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.
• Proven track record running paid campaigns that generate pipeline.
• Comfort operating across both enterprise B2B and self-serve/SMB motions.
• Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks. 
• Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.
• AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.
• Creative criteria
• Nice to haves
• Experience in ad tech, location intelligence, or marketing technology.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other programmatic DSPs like The Trade Desk.
• Familiarity with HubSpot or similar marketing automation platforms.
• Experience with both brand and performance budget allocation.
• Experience with LLMs and Gen-AI platforms.
  

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why you'll love working here

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Compensation package

• $85,000 - $115,000 base salary, 15% bonus ($97,750 - 132,250 OTE)
• The listed salary range is reflective of the cost of labor in the candidate’s location and may vary depending on where the role is filled.

Applications will be reviewed on a rolling basis

The final deadline to apply is 6/30/26 but early applications are strongly encouraged as we may begin interviewing prior to that date

Use of AI in recruiting process

We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI

California Privacy Rights Notice for Job Applicants

GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at View email address on apply.workable.com