Head of AI & Digital Marketing, Technology Peripherals
Confidential
Head of AI & Digital Marketing, Technology Peripherals
About the Company
Leading manufacturer & marketer of office products & school supplies
Industry
Consumer Goods
Type
Public Company
Founded
1903
Employees
5001-10,000
Categories
- Consumer Discretionary
- Consumer Goods
- Hardware + Software
- Office Products
- Printing
- Retail
Specialties
- consumer packaged goods
- office products
- school products
- technology solutions
- art supplies
- and creative products
About the Role
The Company is seeking a Head of AI and Digital Marketing for its global technology peripherals segment. This pivotal role is at the forefront of the company's strategic shift towards higher-growth technology peripherals, with a focus on three distinct brands. The successful candidate will be responsible for developing and executing a unified global digital marketing strategy that caters to the diverse buying cycles of B2B and consumer markets. This includes leading a small team and owning the digital channel mix, from SEO to paid media, and establishing a robust measurement and attribution framework. A key aspect of the role is the integration of AI into marketing and customer experience, with a clear mandate to move from proofs of concept to full-scale production and eventually expand AI initiatives across the enterprise. Applicants must have a minimum of 10 years' experience in digital marketing, with a proven track record in both B2B and consumer sectors. The role requires deep expertise in the full digital marketing channel mix and a modern MarTech stack, as well as hands-on experience in applying AI and automation to marketing. The ideal candidate will be a strategic thinker with a strong commercial and analytical mindset, capable of leading a small team and managing stakeholders at all levels. Leadership skills, including the ability to influence and drive change, are essential. The role demands a high level of integrity, self-direction, and a commitment to staying current in the fast-evolving AI landscape.
Hiring Manager Title
Senior Director, Global Marketing
Functions
- Marketing
- Data Management/Analytics
Vacancy posted 3 days ago
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