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Product and Business Development Manager, Scaffolding

Doka

Product and Business Development Manager, Scaffolding Doka USA is proud to be Certified™ by Great Place to Work®! We are committed to fostering a supportive work environment where all of our team members can thrive. As one of the world’s leading companies for developing, manufacturing, and distributing formwork solutions for the construction sector, Doka employs more than 9,000 people in over 58 countries and is part of the family‑owned Umdasch Group. We Make It Work. The Product & Business Development Manager is a strategic, customer‑focused professional responsible for expanding Doka’s market presence in the USA while managing and developing key product lines, with a specific focus on scaffolding, components, and safety systems. This role blends product lifecycle management, market development, and high‑value customer engagement to drive sustainable revenue growth. The ideal candidate has strong technical knowledge of scaffolding systems and components, as well as the formwork and shoring industry in the United States, paired with excellent commercial acumen and the ability to lead cross‑functional initiatives from concept to execution while championing safety standards, compliance, and safe‑use practices across product and customer applications. Key Responsibilities Identify and pursue new business opportunities in the U.S. construction market for scaffolding. Build and maintain strong relationships with contractors, engineers, consultants, and strategic partners. Develop and maintain a robust national pipeline of target projects, key accounts, and strategic opportunities. Support sales teams with customer visits, job‑site meetings, value‑engineering discussions, and competitive positioning. Achieve revenue and contribution margin targets through structured sales and negotiation strategies. Manage the full lifecycle of assigned products: strategy, positioning, introduction, pricing, and performance tracking. Conduct market and competitor research to identify trends, customer requirements, and areas for innovation. Collaborate with Sales, Engineering, Operations, and Marketing to launch new products and improve existing offerings. Provide product training and technical support to account managers, engineering, and operation teams. Implement product enhancements and commercial strategies to maximize utilization, profitability, and market fit. Oversee product‑related or business development projects from concept through rollout. Ensure alignment between engineering, sales, operations, logistics, and senior management for successful execution. Support prequalification documentation, approvals, permits, testing protocols, and certifications relevant to the U.S. market. Serve as the main point of contact for key projects requiring product expertise and cross‑functional coordination. Share best practices, workflows, and product knowledge across branches and teams. Support recruitment, onboarding, and development of professionals involved in product‑relevant areas. Collaborate with Marketing to drive product marketing initiatives, campaigns, and customer education programs. Foster a strong internal network to enhance execution efficiency and market responsiveness. Qualifications Bachelor’s degree in Engineering (Civil, Mechanical, Construction) or a related technical field; equivalent experience also considered. Proven experience in product management, business development, or sales in the formwork and scaffolding industry within the U.S. Strong understanding of scaffolding systems (e.g., Ringlock), formwork and shoring, and industry codes. Demonstrated ability to build strategic relationships and influence key stakeholders. Excellent communication, presentation, and negotiation skills. Strong strategic thinking with the ability to convert technical solutions into commercial value. Ability to analyze market trends, define targets, and develop actionable plans. Proficiency in CRM systems, Microsoft Office, and digital sales tools. Willingness to travel extensively within the United States (up to 50–60%). Location: Kenilworth, NJ #J-18808-Ljbffr Doka

Vacancy posted 18 hours ago
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