Lifecycle Marketing Manager
Full-time
Brightside Health
Role Description
We are looking for an experienced Lifecycle Marketing Manager to help grow, engage, and retain our members (patients). This role will own lifecycle initiatives for these members, ensuring they are seeing value in Brightside as a mental healthcare platform. They will set our members up for success in onboarding and ensure they are engaging in the activities that will make them successful with their treatment.
What you’ll be doing as Lifecycle Marketing Manager:
- Become the expert on and advocate for our members, acting as the owner of the customer journey
- Develop lead nurture and newsletter campaigns to increase purchase rate
- Develop and optimize onboarding workflows that educate and inspire members towards their treatment success
- Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate
- Understand the drivers of member churn and develop programs to increase member retention
- Develop KPIs to gauge how effectively we are managing the member lifecycle
- Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs
Qualifications
- 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
- Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
- Track record of strong collaboration and ability to influence across disparate teams and functions
- Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
- Experience working with health tech companies a plus
- BA/BS degree or equivalent knowledge or experience
Benefits
- A competitive salary
- Stock options so you have equity
- Fully paid for comprehensive health care (medical, dental, vision)
- Pet Insurance
- Life Insurance & Short / Long Term Disability
- 401k Plan
- Unlimited PTO and sick leave
- Parental Leave
- Work remotely and whatever schedule works best for you
- Additional memberships and perks
Vacancy posted 2 days ago
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