Lifecycle Marketing Manager

Full-time

Brightside Health

Role Description

We are looking for an experienced Lifecycle Marketing Manager to help grow, engage, and retain our members (patients). This role will own lifecycle initiatives for these members, ensuring they are seeing value in Brightside as a mental healthcare platform. They will set our members up for success in onboarding and ensure they are engaging in the activities that will make them successful with their treatment.

What you’ll be doing as Lifecycle Marketing Manager:

Become the expert on and advocate for our members, acting as the owner of the customer journey
Develop lead nurture and newsletter campaigns to increase purchase rate
Develop and optimize onboarding workflows that educate and inspire members towards their treatment success
Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate
Understand the drivers of member churn and develop programs to increase member retention
Develop KPIs to gauge how effectively we are managing the member lifecycle
Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs

Qualifications

3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
Track record of strong collaboration and ability to influence across disparate teams and functions
Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
Experience working with health tech companies a plus
BA/BS degree or equivalent knowledge or experience

Benefits

A competitive salary
Stock options so you have equity
Fully paid for comprehensive health care (medical, dental, vision)
Pet Insurance
Life Insurance & Short / Long Term Disability
401k Plan
Unlimited PTO and sick leave
Parental Leave
Work remotely and whatever schedule works best for you
Additional memberships and perks

Apply

Vacancy posted 24 days ago

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