Business Analyst 4

Pay rate range - $55/hr. to $57/hr. Schedule: Fully onsite Job Title - Manager of DA Ratings and Reviews and Voice of Consumer Job Description: Top skills:

• Analytics
• Project management

KEY RESPONSIBILITES/REQUIREMENTS:

• Own the end-to-end ratings & reviews strategy across retail and DTC channels, turning fragmented feedback data into a single, trusted source of truth that marketing and product teams rely on for decision-making.
• Translate large volumes of unstructured review and survey data into clear, prioritized insights - identifying the handful of issues or opportunities that matter most.
• Partner cross-functionally with Product Marketing, Customer Service and Marketing teams to ensure VOC findings directly influence product improvements, messaging, and launch readiness.
• Build and maintain a repeatable VOC reporting cadence (monthly scorecards, quarterly readouts, and executive summaries) that gives leadership a real-time pulse on brand and product sentiment.
• Identify and stand up new listening tools, sentiment analysis methods, or AI-assisted text analytics to make the program faster and more predictive rather than purely retrospective.
• Drive ratings and reviews programs through partnering with key stakeholders to drive quantifiable review volume against identified KPIs for key product launches and ongoing review incentivization across the portfolio.
• Track ratings & reviews performance against competitors, flagging emerging risks (e.g., quality issues surfacing in reviews before they show up elsewhere) so teams can respond proactively.
• Champion a customer-centric mindset across the Digital Appliances org, coaching stakeholders on how to read and use VOC data rather than just handing them a report.

• 3-5 years of experience in voice-of-customer, market reclientrch, customer insights, or ratings & reviews management, ideally within consumer electronics, appliances, or another durable goods category.
• Demonstrated experience working with ratings & reviews platforms (e.g., Bazaarvoice, PowerReviews, Yotpo) and/or text/sentiment analytics tools.
• Hands-on experience with Sprinklr (or a comparable enterprise VOC/social listening platform such as Medallia, Qualtrics, or Clarabridge) for sentiment analysis, theme detection, and reporting across reviews and customer feedback channels.
• Strong analytical skills with the ability to synthesize large, messy datasets into clear narratives and recommendations for non-technical stakeholders.
• Proven track record partnering across marketing, product, and CX functions to drive action from customer feedback - not just report on it.
• Excellent written and verbal communication skills, including comfort presenting findings to senior stakeholders.
• Proficiency with data visualization/reporting tools (e.g., Excel, Power BI, Tableau, or similar).
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.

• Experience in the consumer electronics, appliance, consumer durables, or connected home/IoT product categories.
• Experience working in a large, matrixed organization with multiple internal stakeholders.
• Prior contract or project-based work where you had to ramp quickly and show impact fast. Intelliswift