Director of Marketing

Position Purpose
The Director of Marketing serves as a visionary and results-driven leader, responsible for creating and executing a comprehensive marketing strategy that aligns with the overall business goals of our Hotel. This high-impact role requires a deep understanding of both traditional and digital marketing channels to enhance the hotel's visibility, strengthen brand positioning, and drive measurable revenue growth.
Director of Marketing oversees the development and implementation of innovative marketing campaigns that span a variety of market segments, including leisure, group, and corporate business travel, as well as catering, spa services, food and beverage and unique guest experiences. The role involves a strategic focus on increasing market share and optimizing the customer journey across all touchpoints.
The Director will lead a dynamic team of marketing professionals and collaborate closely with sales, revenue management, operations, and external partners to ensure alignment and consistency in messaging, branding, and promotional efforts. Through data-driven decision-making, performance analytics, and a keen awareness of market trends, this individual will play a pivotal role in identifying new opportunities for growth, enhancing guest engagement, and positioning the property as a premier Hotel destination within a competitive landscape.
Key Responsibilities but not limited to.
Strategic Planning & Brand Management
* Develop and implement the annual marketing business plan aligned with the hotel's revenue goals and hotel / brand vision.
* Ensure brand consistency across all channels and touchpoints.
* Collaborate cross-functionally with operational departments including Revenue, Sales, Catering, Rooms, Spa, and F&B to align messaging and strategic efforts.
* Work closely with corporate marketing to align local, regional and national efforts.
* Create and present marketing reports highlight campaign performance, market trends, guest engagement, and ROI to key stakeholders and ownership groups.
Team Leadership & Development
* Lead and mentor a high-performing marketing team including a Digital Marketing Manager, Brand Marketing Manager and Social Marketing Coordinator.
* Foster a collaborative environment that encourages growth, creativity, and accountability.
Digital Marketing, CRM & E-Commerce
* Lead the Hotels digital presence including SEO, paid media, website optimization, email marketing, and social media.
* Lead CRM and loyalty strategy including targeted guest communications.
* Analyze online traffic, conversion metrics, and guest engagement to drive booking performance.
Public Relations & Communications
* Partner with PR agencies to pitch stories, manage media visits, and drive earned media placement.
* Oversee the creation and distribution of press releases, media kits, and promotional content.
* Manage crisis communication and reputation strategy when needed.
Content & Creative Strategy
* Direct the development of photo, video, and written content to showcase the hotel offerings.
* Oversee brand photography and videography production, managing the digital asset library for consistent visual storytelling.
* Maintain a content calendar that supports seasonal campaigns, packages, and promotions.
Event, Experiential & Partnership Marketing
* Design and execute marketing plans for hotel activations, holiday campaigns, and large-scale events.
* Develop and lead demand-driving initiatives that attract new audiences and drive visibility across key segments.
* Cultivate partnerships with local organizations, tourism boards, and lifestyle brands to expand reach and guest engagement.
* Identify, secure, and activate strategic sponsorships to support event programming and hotel exposure.
Revenue Collaboration & Budget Oversight
* Partner with sales, revenue, and operations teams to support demand generation and maximize profitability.
* Develop promotional strategies for need dates and shoulder seasons.
* Manage the hotels marketing budget including forecasting, reporting, and ROI evaluation.
* Oversee external agency and vendor relationships, including PR firms, advertising agencies, and production partners.
Tools and Equipment
* Digital tools: Google Analytics, Looker Studio, Google Ads, Meta Business Suite, email marketing platforms
* Creative tools: Adobe Creative Cloud (Photoshop, InDesign, Illustrator), Canva
* Collaboration: Microsoft Office Suite (Word, Excel, PowerPoint), project management tools
* Standard office equipment: Laptop/desktop computer, printer, copier/scanner, telephone
Working Environment
* Office-based role with regular collaboration across Revenue, Sales, Catering, Operations and Marketing Teams.
* Occasional on-site work at hotel property, events and marketing activations
* May involve exposure to outdoor conditions during photo shoots or event coverage
* Flexibility required to support events during evenings, weekends and holidays
Qualifications
* Bachelor's degree in Marketing, Business, Communications, or related field.
* 8-10 years of progressive marketing experience in hospitality or luxury lifestyle brands, with at least 3 years in a leadership role.
* Proven track record in digital marketing, branding, and ROI-driven campaigns.
* Strong leadership, project management, and budget oversight skills.
* Experience with analytics tools (e.g., Google Analytics, STR reports, CRM platforms).
* Excellent communication and presentation skills.
* Passion for travel, hospitality, and exceptional guest experiences.
* Previous marketing leadership at a convention or luxury resort hotel preferred.
* Experience working with marketing agencies, photographers, and creative teams preferred.