Manager, Marketing - Curriculum

Curriculum Marketing Manager – St. Louis, MO Concordia Publishing House (CPH) – A Lutheran Church–Missouri Synod Organization Full Time Do you love connecting churches, schools, and families with resources that shape faith formation? CPH is looking for a Curriculum Marketing Manager to lead our Day School, Sunday School, and VBS curriculum lines from concept to launch to retirement. If you thrive on strategy, data, and creative problem-solving in service of a bigger mission, this role is for you. Why Join Us? As part of CPH, you'll join a team that has served the church for over 150 years, and you'll enjoy: Purpose-driven work supporting Gospel-centered ministry A collaborative, caring culture with people who genuinely value teamwork Professional growth opportunities Meaningful impact on churches, schools, and families Competitive benefits and work-life balance What You’ll Do Collaborate with editorial and creative teams to ensure successful product development and marketing of curriculum lines, including Day School, Sunday School, and VBS Develop and execute an annual business plan covering sales, costs, inventory, budgets, and missional impact Prepare financially viable product proposals for internal and executive approval Research the competitive landscape to position products effectively, uncovering both large scale and niche opportunities Study market and customer segments, including characteristics, buyer profiles, and trends Ideate and implement promotional campaigns with marketing managers, copywriters, and designers to maximize frontlist and backlist curriculum sales Partner with the team to optimize web sales through email automation, category callouts, and cross-promotional messaging What We’re Looking For A bachelor's degree in marketing, business, or a related field Five years of product marketing experience, including managing a product line or portfolio Experience building marketing plans, forecasts, or budgets in Excel Core abilities in business writing, Adobe InDesign, and Microsoft Office Experience in publishing, curriculum development, or educational products preferred Strong knowledge of CPH products, their features, and benefits Strong knowledge of and affinity with the LCMS Be Part of Something Bigger For more than 150 years, CPH has produced trusted resources that help churches, schools, and families grow in faith. As Manager, Marketing - Curriculum, your work will directly shape how congregations and families experience Christian education, connecting generations of learners to the Gospel through the curriculum products you help bring to market. #J-18808-Ljbffr Concordia Publishing House