Senior Manager, Brand Management and Merchandising

Compensation Data

Company Overview

For more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North America’s largest marketers and distributors of automotive replacement tires through wholesale operations. Additionally, TBC responds to the needs of consumers in search of total car care at nearly 470 franchised tire and automotive service centers under the award-winning Big O Tires® brand. TBC is headquartered in Palm Beach Gardens, Florida.

With $5 billion in revenue and more than 3,000 employees in the U.S. and Mexico, TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers and with proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018, Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.
• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

The Senior Manager of Brand Management and Merchandising is a strategic leadership position focused on leading category development and driving a Tier 3-4 exclusive brand portfolio across customer channels, as well as leading the development of product innovation through GTM launch. This role requires strong collaboration with cross-functional teams, including sales, purchasing, finance, and channel, to ensure cohesive brand strategies, effective market penetration, and continuous business performance improvement.

A key responsibility includes working with VP of Commercial Tire Brand Management on the MRT transformation, driving Commercial channel growth strategy, and ensuring alignment with TBC’s long-term objectives. This role is responsible for driving disproportionate market share growth over the next 3 years, requiring strategic oversight, data-driven decision-making, and the ability to influence stakeholders at all levels.

Job Responsibilities

Brand Management

• Champion understanding and development of Market Landscape, Consumer/Customer Insights, and Brand Positioning: Define for each Brand in the Portfolio the Market and Competitive Landscape, Brand Positioning, Customer and Consumer Value Proposition, Points of Differentiation, and Reasons to Believe.
• Lead Go-to-Market and Annual Business Planning: Lead development of Brands 3-5 year strategy and annual GTM business plans (serve as single point of contact)
• Lead Brand Management and P&L Ownership: Accountable delivery of top line P&L Revenue/Profitability and Market Share growth to the achievement of business objectives for the portfolio of Brands and products.
• Own Product Development and Lifecycle Management: Define product specifications, performances, product launch strategies, and for market adoption and success via collaboration with sales, supply chain, and purchasing.
• Transverse Leadership and Accountability: Lead high-capacity transverse responsibility for key progress area / projects on behalf of the entire Marketing Team and Department
• Drive Process Improvement: Identify and lead process improvements to ensure gold standard repeatability for executional success

Additional Job Responsibilities

Operational Marketing Management and Business Delivery

• Business Recovery, Diagnostic, and Steering: Lead and develop Marketing initiatives with Sales, Supply Chain, and Purchasing. Track monthly progress towards annual plan and objectives. Put in place and execute corrective action plans to resolve gaps to top line revenue plan or brand share of market loss.
• Product launches: Lead and partner with Purchasing, Supply Chain, and Sales to ensure seamless product launches of new products within the portfolio.
• Category SKU Management & Maintenance: Lead and own the portfolio of Brands and their related skus from launch, adoption, maturity and phase out/obsolescence to include: warehouse / network placement, sales distribution access, inventory management, pricing and promotion.
• Demand Planning & Supply Chain: As Brand Champion, collaborate with Sales and Supply Chain in the development and validation of the brand demand forecast inputs, opportunities and risks, S&OP process, and Financial Planning

Continued Responsibilities

Marketing Mix Management

• Pricing Strategy: Lead the development of the Brand Portfolio Pricing strategy and targets, competitive set, value points of parity / difference and provide guidance to Pricing teams.
• Communication Strategy: Lead the development of the annual communication plan, brand and product specific communication strategy, and customer specific communications. Lead brief development and execution of commercial programs in partnership with in-house marketing communication teams and creative agencies
• Promotional Strategy: Define the promotional calendar, offer, and execution supports. Partner with in-house marketing communication teams and creative agencies to deliver.
• Distribution Strategy & Product Placement: Define channel / key customer targets and Brand access strategy for portfolio of brands and product. Actively collaborate and coordinate with sales to support successful customer adoption and success.
• Sales Enablement & Execution Support: Partner with Sales and Supply Chain to effectively develop marketing initiatives and communication plans in line with brand and wholesale marketing strategy
• Other duties as assigned.

Qualifications

• Bachelor’s degree in business, marketing, supply chain, finance or related field. MBA preferred
• 5+ years in sales, merchandising, marketing or supply chain with proven Category Management, retail merchandising or related role experience
• Tire industry or related experience a plus
• Demonstrated track record of driving revenue growth, optimizing product assortments, and enhancing customer satisfaction
• Demonstrated ability to use data to develop actionable insight and diagnose areas of concern
• Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus
• Ability to communicate complex analysis to key stakeholders including C-Suite.
• Outstanding strategic thinking and analytical skills.
• Ability to work well under pressure, handle multiple tasks, set and meet project timelines.
• Bilingual in Spanish /English is a plus

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Mission Critical Competencies

TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change