Integrated Marketing Lead

Integrated Marketing Lead

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness.

The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision.

Responsibilities

Content & Communications

• Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience
• Create and maintain presentation decks, including materials presented directly to executive leadership and clients
• Coordinate social media content calendars
• Write website content and landing page updates
• Support executive communications and thought leadership efforts
• Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience

Event & Hospitality Marketing

• Coordinate marketing support for client events, conferences, dinners, and sponsorships — including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone
• Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients
• Own vendor selection and budget tracking for events, including sourcing and quality evaluation
• Assist with branded merchandise and promotional material procurement
• Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation
• Develop sales enablement materials — one-pagers, leave-behinds, and follow-up content — to support BDMs before and after events
• Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns

Digital Marketing

• Update website content and digital assets
• Manage email marketing campaigns
• Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies
• Track campaign performance metrics
• Support paid media efforts and SEO initiatives
• Coordinate marketing automation activities

Project Management & Production

• Manage multiple concurrent projects and deadlines
• Serve as liaison between marketing, business leaders, vendors, and creative partners
• Maintain marketing calendars and production schedules
• Ensure projects move from concept through execution quickly and efficiently

Market Research & Reporting

• Conduct competitive analysis
• Compile campaign metrics and executive summaries
• Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression)
• Identify opportunities for new campaigns and initiatives

Requirements

Experience & Qualifications

Required

• 5–10+ years of marketing experience
• Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience
• Experience managing multiple projects simultaneously
• Exceptional organizational skills
• Proficiency with Microsoft Office and PowerPoint
• Experience with CRM and email marketing platforms
• Ability to work independently and prioritize effectively
• Willingness and ability to travel for multi-day, in-person events

Preferred

• Insurance, luxury brand, or professional services experience — specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals
• Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing)
• Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms
• Event planning experience
• Social media management experience