Marketing Associate

Marketing Associate

Our Fortune 500 client (One of the world's largest IT Healthcare companies) in Lexington Avenue, New York is looking for hardworking, motivated talent to join their innovative team.

The Product Associate – Audience Growth & Engagement is responsible for building and operating the systems that drive healthcare professional (HCP) audience growth and engagement across IQVIA Digital-owned platforms, including HCN and POCN. This role translates strategic direction into scalable lifecycle programs, coordinated multi-channel execution, and enabling platform capabilities. The position focuses on establishing repeatable, data-driven approaches to audience acquisition, onboarding, engagement, and retention. This role will report to the Head of HCP Partnerships & Engagement.

Key Responsibilities

• Own the end-to-end HCP lifecycle, including awareness, acquisition, onboarding, engagement, and retention
• Translate business and audience strategies into structured, scalable growth programs
• Define lifecycle KPIs, success metrics, and performance benchmarks

Channel Strategy & Execution

• Lead execution across integrated engagement channels, including:
• Email
• Programmatic and digital media
• Paid and organic social
• Search (SEO and paid)
• External publishers and partnerships
• Coordinate channels as a unified lifecycle system rather than standalone campaigns
• Continuously evaluate and expand channel mix to improve reach and efficiency

Audience Experience & Engagement

• Design and optimize engagement experiences aligned to HCP needs and behaviors
• Support key lifecycle moments (e.g., onboarding, event activation, ambassador pathways)
• Partner with Product and Content teams to ensure strong onboarding and early engagement experiences
• Ensure all experiences reflect a clear value exchange for HCP participants

Audience Growth & Community Development

• Execute recruitment initiatives across key programs and platforms
• Support expansion of influencer and ambassador programs
• Establish repeatable models for high-value audience acquisition and ongoing engagement
• Contribute to scaling community participation across HCN and POCN

Measurement & Optimization

• Track and report on lifecycle performance across acquisition, activation, engagement, and retention
• Develop and execute test-and-learn plans across channels, messaging, and experiences
• Analyze performance data and translate insights into actionable improvements
• Drive continuous optimization of growth programs and engagement models

Cross-Functional Collaboration & Enablement

• Collaborate across the HCP Partnerships and Engagement team and lead strategists, and with Product, GTM, external partners, and other stakeholders to ensure aligned execution
• Support development and enhancement of engagement infrastructure (e.g., marketing automation, targeting, analytics)

Qualifications

Required

• Bachelor's degree or equivalent experience
• 7–10+ years' experience in growth, digital, lifecycle, or product-led engagement roles
• Demonstrated experience building and scaling multi-channel acquisition and engagement programs
• Experience working with cross-functional teams across product, content, data, and commercial functions
• Strong analytical and problem-solving skills

Preferred

• Experience in healthcare, HCP audiences, or regulated industries
• Hands-on experience with:
• Paid media (programmatic, social, search)
• SEO and content-driven growth strategies
• Marketing automation and lifecycle journey development
• Experience working with audience data and segmentation strategies

Key Competencies

• Lifecycle and growth mindset
• Data-driven decision making
• Cross-functional collaboration
• Execution focus with attention to detail
• Ability to translate strategy into operational programs