Marketing Manager

Are you passionate about developing strategic marketing initiatives that drive brand awareness, generate demand, and support commercial growth? Join Tecan as a Marketing Manager, where you'll play a key role in positioning Tecan's CDMO offering, through integrated marketing campaigns, thought leadership, and close collaboration with global commercial teams. In this role, you'll serve as the marketing partner between Product Management, Sales, Business Development, Regional Commercial Teams, Brand, and Internal Communications to strengthen customer engagement, optimize the sales funnel, and deliver measurable business results. If you're a strategic, data-driven marketer who thrives in a collaborative, fast-paced environment and enjoys leading cross-functional initiatives, we'd love to hear from you. How Will You Make an Impact? Develop and execute strategic marketing plans for Tecan's Contract Development and Manufacturing Organizations offering. Create messaging frameworks, value propositions, and market positioning aligned with business objectives. Design and implement integrated marketing campaigns, including Account-Based Marketing (ABM). Develop multi-channel marketing programs and content that drive awareness, engagement, demand generation, and commercial growth. Produce thought leadership content and executive communications to strengthen industry visibility. Gather customer, competitive, and market insights to inform marketing strategy. Manage assigned marketing budgets and maximize return on investment. Measure campaign performance, lead quality, conversion metrics, and marketing ROI using data-driven analysis. Support regional commercial teams with marketing initiatives and campaign execution. Develop sales enablement materials including presentations, brochures, case studies, campaign toolkits, and digital assets. Lead and support global events, customer events, webinars, and industry conferences. Maintain the Partnering Business presentation library and coordinate updates with Product Managers. Collaborate with Brand, Internal Communications, LSB Marketing, Sales, Business Development, and Global Regional Teams to ensure consistent messaging and execution. Drive continuous improvement of marketing effectiveness through cross-functional collaboration. What You Bring Strong B2B marketing strategy and execution experience. Expertise in integrated marketing campaigns and Account-Based Marketing. Strong storytelling, messaging, and content development skills. Experience with demand generation and lead lifecycle management. Strong analytical mindset with experience measuring marketing performance and ROI. Excellent stakeholder management and cross-functional collaboration skills. Experience managing marketing budgets and agency relationships. Ability to prioritize multiple initiatives in a fast-paced environment. Strong communication, presentation, and project management skills. Customer-focused mindset with strong business acumen. Self-motivated with a hands‑on approach and strong sense of ownership. Adaptability and continuous improvement mindset. Your Background Bachelor's or Master's degree in Marketing, Business Administration, or related field. 5–7 years of B2B marketing experience. Experience working within multinational organizations. Experience developing integrated marketing strategies and campaigns. Experience with digital marketing channels including SEO, SEM, email marketing, and social media. Proficiency with marketing automation platforms such as HubSpot. Experience with Microsoft 365 (Teams, Excel, PowerPoint, SharePoint). Experience with website content management systems (CMS). Technical writing experience. Experience analyzing marketing performance using dashboards and reporting tools. Nice to Have Experience within Life Sciences, Diagnostics, Biotechnology, or Medical Technology. Experience supporting OEM/CDMO organizations. Training or certification in Account-Based Marketing, Branding, or Project Management. AI for Marketing experience. Experience with CRM platforms such as Salesforce or SAP C4C. Familiarity with AI-assisted content creation tools. Additional language skills such as German. Creative thinking and innovation experience. Physical Requirements Ability to travel approximately 20%. Salary range: $100K– $125K (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with industry data.) #J-18808-Ljbffr Tecan