Marketing Manager

Job Description

Job Description

#GPS-GSO

The Marketing Manager develops and executes strategic initiatives to strengthen Graham Personnel Services’ brand, generate qualified leads, and support growth across all service lines. This role combines creativity and analytics, overseeing multi-channel campaigns, content strategy, events, and branding to engage clients, candidates, and the community.

At Graham Personnel Services, we don’t just fill jobs—we build careers and foster success. With over 55 years of excellence in staffing and workforce solutions, we’ve earned multiple Best Places to Work and Best Staffing Firms Awards. Our culture is rooted in our core values: providing a safe work environment for all, doing the right thing, being unusually helpful, maintaining a focus on priority and urgency, and being driven by results. We believe that passion for success—for our clients, candidates, and team members—is the heartbeat of our organization. Join us as our full-time Marketing Manager and become part of a team that lives its values every day.

Key Responsibilities
• Develop and implement integrated marketing strategies that align with company goals and sales objectives.
• Partner with the Sales Team to support business development, including presentations, community event opportunities, and sales-driven projects.
• Supervise and collaborate with the Digital Marketing Specialist to create monthly content calendars and manage social media across Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and Google Business Profile.
• Oversee the design and execution of digital and print collateral, including sales handouts, event materials, and presentations.
• Plan and execute annual events, including three HR-focused seminars (60–100+ registrants each) and one executive keynote seminar (200+ registrants), managing logistics, invitations, registration, and post-event campaigns.
• Strengthen community presence through sponsorships, awards submissions, and local initiatives.
• Lead the development and publication of 10 annual labor market intelligence reports by leveraging internal data, external research, and proprietary candidate and employer surveys.
• Maintain and update website content in WordPress; collaborate with external vendors for advanced development needs.
• Manage the marketing budget, track expenses, and ensure ROI on campaigns.
• Track, analyze, and report on marketing performance metrics to optimize results.
• Perform additional tasks as assigned by the company president and senior management.

Skills/Requirements:
• Associate degree and four (4) years’ experience, or bachelor’s degree and two (2) years’ experience, or equivalent combination of education and experience.
• High degree of professionalism and ability to work in a team environment.
• Accomplished user of MS Office including Excel, PowerPoint, and Outlook, Google docs, and Canva, Adobe Acrobat or other graphics software.
• Excellent interpersonal skills and ability to work independently with minimal supervision.
• Demonstrated success with event coordination and marketing.
• Strong customer focus and willingness to work at “after hours” events when needed approximately once every 2-3 months.
• Extremely detail-oriented with excellent project management skills.
• Proficient in leveraging social media platforms for business marketing, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Experience creating e-newsletters with Emma, Constant Contact, Mailchimp, or similar software.
• Familiarity with Customer Relationship Management (CRM) tools.
• Knowledge of using Google Analytics or other analytics tools.

Preferred Experience:
• Bachelor’s degree in Marketing, Communications, or related field.
• Experience in staffing, HR services, or professional services.
• Knowledge and experience with Search Engine Optimization (SEO).

Physical Demands/Work Environment:
• While performing the duties of this job, employee is regularly required to use hands and fingers to handle, feel, keyboard and to reach with hands and arms. The employee is frequently required to sit, stand, talk, and hear.
• Work will be performed in an office setting.

Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.