Marketing Program Manager

Responsible for leading marketing communications plans for all products, services and solutions, designed to support Demand Generation goals and strengthen the brand perception as a leader in the market. Oversees execution and provides quality control for communication materials, trade media activities and events. Leads trade public relations and advertising efforts. Key Responsibilities Products and Services Commercialization Develop marketing communications strategies and plans, in conjunction with Marketing Product Management, designed to meet revenue goals and support new product launches. Includes segmentation, value propositions, value-selling, other content, and campaign actions to engage targeted segments. Champion New Product Commercialization Process, including marketing deliverables for the Accelerated Product Delivery (APD) stage-gate process Maintain Commercialization, Campaign, and content calendars for the North America business Content Management Develop a functional content calendar ensuring cross-functional contribution to educational content and providing required content for Demand Generation campaigns Establish work flow for requesting, creating, editing, publishing, and retiring content Create standards, systems and best for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies Leverage market data to develop themes / topics and internal data to refine campaigns Write promotional copy for and/or project manage vendors for all aspects of content, including press releases, brochures, newsletters, blog posts, web copy, case studies, email and videos Create sales training plans as needed and lead training materials development Trade Public Relations, Advertising and Events Develop relationships with trade associations and trade press in order to deliver effective media relations programs Identify opportunities, set strategy for and organize public relations opportunities within North American industry events, trade shows and retailer conferences Project manage cross-functional teams as needed to ensure outstanding event participation designed to meet lead targets. Includes RFP creation, venue selection and negotiation of venue contracts as required, as well as overall leadership of events. Leads trade show booth design and layout. Develop and track ROI metrics for advertising and event spend, to ensure optimum budget allocation. Qualifications 5+ years progressive marketing experience in a business-to-business environment, or the equivalent Experience in building brand and marketing strategies Knowledge of media landscape (trade advertising, public relations, web tools, and event marketing) Experience in creating integrated marketing communication plans, advertising messages, and promotional materials Strong negotiation and influencing skills MBA preferred, BA or BS acceptable Ability to travel – estimate 20% Additional Information All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr