Senior Marketing Manager

Sr. Marketing Manager for Fuze Services

At Fuze Health, we put patients first and tirelessly address the most pressing needs in healthcare. We empower millions to digitally connect with care providers, essential health resources and needed treatments – and enable care providers, employers, health plans and life sciences companies to meaningfully enhance quality, outcomes and value. We are dedicated to helping our partners evolve and modernize to meet emerging patient and marketplace needs. Fuze Health's foundation is built upon the strategic combination of several proven, technology-powered innovators in the digital health, diagnostics, and pharmacy sectors. Our growing portfolio brings together the capabilities of industry leaders including LetsGetChecked, Truepill, and Alto Pharmacy, to create a distinctive, unified force in healthcare. Together, we have the shared vision, advanced capabilities and talented teams to deliver next-generation solutions that patients and healthcare partners need today and into the future.

The Sr. Marketing Manager for Fuze Services will be a strategic and high-impact leader responsible for two critical, parallel objectives: defining the dominant market position for our services arm under the new Fuze Health brand, and building a scalable product marketing engine that accelerates commercial velocity. Reporting directly to the VP of Marketing, this role is the essential connective tissue between Product, Sales, and Account Leadership. The ideal candidate is a commercially-minded strategist who can move from high-level brand architecture to the granular execution of sales enablement and competitive intelligence. You will be charged with ensuring our unique value propositions resonate with key buyers in a crowded market. By bridging the gap between product development and market execution, this leader will help ensure that we build cohesive and compelling GTM strategies.

Key Responsibilities

• Strategic GTM Leadership: Develop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market share.
• Market Positioning & Messaging: Crystalize our unique value proposition. Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partner.
• Brand Integration: Partner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services division.
• Sales Enablement & Commercial Velocity: Act as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cycles.
• Competitive Intelligence: Establish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivals.
• Retention & Expansion Strategy: Partner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprint.
• Content & Campaign Direction: Oversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. Ensure all content adheres to the master brand voice and standards.
• Customer Insights: Lead research efforts to understand buyer personas and intent. Use data-driven insights to refine messaging and target high-intent prospects more effectively.
• Performance Management: Establish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipeline.
• Cross-Functional Collaboration: Serve as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovation.

Required Experience & Qualifications

• 10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital health.
• Proven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences).
• Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer action.
• Commercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocity.
• Change Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identity.
• Exceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organization.
• Adaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launch.
• Leadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environment.
• Industry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA).
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferred.