Marketing Videographer Specialist
Ravenscroft School
Raleigh Main Campus 7409 Falls of Neuse Rd Raleigh, NC 27615, USA Raleigh Main Campus 7409 Falls of Neuse Rd Raleigh, NC 27615, USA This is a full-time, non-exempt position on the Marketing and Communications team, responsible for producing high-quality video content that captures campus life and tells Ravenscroft's story across all three divisions. The Marketing Videographer Specialist is a key visual storyteller and content creator for the school, capturing authentic moments of campus life and producing high-quality video content that showcases the Ravenscroft experience across all three divisions. This role requires technical proficiency in videography and editing, creative vision, and the ability to work collaboratively across departments to tell compelling stories that drive enrollment, engage the community, and amplify the school's mission. The Marketing and Communications team believes every student, teacher, and alum has a story worth telling, and this role is central to bringing those stories to life through digital storytelling.
KEY RESPONSIBILITIES:
Video Production and Content Creation: Capture and produce high-quality video content documenting daily life on campus, spanning PreK through 12th grade Create engaging video content for marketing purposes, including admissions campaigns, social media, website features, and alumni engagement Produce polished video highlights of athletic events, games, and student-athlete features for Athletics Department marketing purposes Produce polished video highlights of fine arts events and programs to support Fine Arts storytelling efforts Develop short-form content (reels, stories, highlights) optimized for social media platforms including Instagram, Facebook, and YouTube Edit footage into finished pieces that align with Ravenscroft's brand voice and visual identity Maintain and organize a digital asset library of video content for ongoing use across marketing channels Event Coverage and Documentation: Document signature school events including admissions open houses, fine arts performances, athletic competitions, graduation ceremonies, alumni weekend, and community celebrations Capture authentic moments of student learning, campus life, and community engagement Work with Athletics staff to cover home games and create highlight reels for teams and individual student-athletes Collaboration and Strategy: As a member of the Marketing and Communications team, collaborate to develop video content strategies that support enrollment, retention, and community engagement goals Collaborate with faculty, coaches, and staff across campus to identify storytelling opportunities and capture relevant content Work closely with the Visual Content Manager to implement video content calendars aligned with school priorities and campaigns Respond to requests from various departments for video support while prioritizing strategic marketing initiatives Technical Excellence and Innovation: Maintain proficiency in camera operation, lighting, sound recording, and video editing software Stay current with emerging video trends, platforms, and storytelling techniques Ensure all video content meets technical standards for quality, accessibility, and platform specifications Manage video production equipment, including cameras, lighting, audio gear, and editing systems Recommend equipment upgrades and new tools to enhance video production capabilitiesQUALIFICATIONS:
Required: 2-4 years of professional experience in video production, videography, or a related field Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) Strong technical skills in camera operation, lighting, and sound recording Portfolio demonstrating video storytelling ability and technical proficiency Experience creating content for social media platforms and understanding of platform-specific best practices Excellent organizational skills and ability to manage multiple projects simultaneously Strong interpersonal skills and ability to work collaboratively with diverse stakeholders Valid driver's license and reliable transportation (travel to off-campus events may be required) Preferred: Passion for storytelling and capturing authentic moments Bachelor's degree in Film, Communications, Marketing, or a related field Experience working in a K-12, independent school, or nonprofit marketing environmentWORKING CONDITIONS:
Regular travel across all three divisions and campus venues to capture content Frequent evening and weekend work required to cover events, with weekday schedule adjustments to compensate Standard office environment for editing, combined with active on-location filming This position requires flexibility to accommodate the school calendar and event schedule. Evening and weekend work will be required to cover athletic events, performances, school celebrations, and admissions activities. The employee’s regular work schedule may be adjusted within the workweek to accommodate these commitments. Overtime will be paid in accordance with applicable wage and hour lawsPHYSICAL DEMANDS:
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